Analytics Lead

FIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services. For 30 years, we have utilized three flexible delivery models: Embedded teams, Corporate Campus operations, and a Full-Service Agency.

Managing over 37,000 events & projects annually across 110 countries, FIRST serves 130+ brands, specializing in Fortune 500 companies within the Financial Services, Technology, Healthcare, Media, and Professional Services sectors.

Consistently recognized for excellence, recent honors include 2026 Chief Marketer Agency of the Year, the Ad Net Zero Award for sustainability, and more.

Learn more at www.firstagency.com

What You Would Get To Do

The Analytics Lead will play a pivotal role at FIRST bolstering the company’s AI and data capabilities. Reporting to the Director of Data and Analytics, you will be responsible for translating complex data into actionable intelligence that drives strategic decision-making and delivers measurable value to clients. This is a key role in FIRST's role as an intelligence-driven partner in the brand experiences sector. The role offers an exceptional opportunity to help drive strategic transformation and work with sophisticated, high-profile clients.

Your Contributions  

• Lead the development and implementation of client intelligence solutions, predictive models and insight generation capabilities.
• Translate complex data sets into commercial insights that power decision-making for both internal stakeholders and clients.
• Design and implement predictive models that enhance event performance, client satisfaction and revenue forecasting.
• Develop approaches that transform event performance data into actionable insights.
• Apply statistical modelling, machine learning techniques and data visualization to solve complex business challenges.
• Lead the design and execution of experiment design and A/B testing to optimize performance.
• Build and implement sophisticated analytical models that deliver against FIRST’s strategic objectives of productivity improvement and revenue generation.
• Create compelling data narratives that communicate insights effectively to both technical and non-technical audiences.