Account Manager, Implementational Planning

1504 - Account Manager, Implementational Planning 

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary and Impact

As an Implementational Planning Manager, you will play a crucial role in delivering day-to-day excellence in cross-channel planning and activation. Working closely with Account Directors and specialist teams, you will support the translation of client media strategies (from Strategists and Comms Planners) into detailed, actionable implementational plans across all media (digital, audio, VOD, AV). Your focus is on executing plans, ensuring seamless delivery, and contributing to measurable client outcomes for both brand and performance objectives. You will align your work with the  OASIS (objective, audience, strategy, Implementation & scoring) framework within the WPP Open ecosystem, contributing to cross-channel optimisation, applying media testing frameworks, analysing performance data, and supporting the coordination of insights for Post-Campaign Analyses (PCAs).

Reporting Structure: Reports to Implementational Planning Account Director.

Key Responsibilities

• Support Client Delivery: Assist Account Directors in delivering integrated planning and activation, preparing comprehensive implementational responses, and maintaining strong client and partner relationships.
• Cross-Channel Planning & Execution: Contribute to translating overarching media strategies (from Comms Planners and Strategists) into detailed tactical plans across all channels, developing integrated roadmaps aligned with brand and performance goals, adhering to the OASIS framework.
• Optimisation & Performance Support: Support cross-channel optimisation efforts, contribute to implementing measurement (including media testing frameworks), analyse performance data, and assist in coordinating insights for PCAs.
• Innovation & Capability: Support the implementation and testing of new tools and technologies (e.g., AI-driven optimisation), utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives.
• Team Collaboration: Collaborate effectively with Account Directors, Comms Planners, Strategists, and activation specialists across all channels, contribut