Regional Marketing Manager

The Basics:

The Regional Marketing Manager will be responsible for working closely with sales leaders to build and execute high-touch regional marketing plan. You will generate a quality pipeline and progress prospects through the sales cycles while remaining focused on customer retention and expansion programs as well.  

The ideal candidate will be passionate about supporting creative and effective activities that generate new interest from our target audience, as well as community-oriented programs for our existing customers in the market. Day-to-day responsibilities will include supporting and executing a variety of field marketing initiatives and iterating on current event programs based on results/outcomes.  

What you’ll do:

• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing plan and programs calendar to raise awareness, drive engagement, generate leads, and support conversion rates.  
• Strategize, build, and execute integrated field campaigns that involve email marketing, direct mail, digital, social and other channels as you see fit.  
• Manage all aspects of event coordination including strategy, event messaging, signage, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.  
• Elevate Tanium brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives.  
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium’s objectives and target audience.  
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.