Manager, Brand Media & Analytics
Confirmed live in the last 24 hours
Saatva
Compensation
$100,000 - $105,000/year
Job Description
Who We Are
Saatva is the original direct-to-consumer mattress and home furnishings company, dedicated to providing healthy and restorative sleep. As the largest online luxury mattress brand, we are expanding our physical presence with Viewing Rooms in key markets nationwide. Our rapid growth is driven by a people-first culture that values curiosity, collaboration, and data-informed decision-making.
Saatva has been recognized on the Inc. 5000 list of America's Fastest-Growing Private Companies for seven consecutive years, certified as a Great Place to Work, and listed among Fortune Magazine's Best Workplaces in Retail and Best Workplaces in New York.
What You Will Do
Saatva is seeking a strategic and analytically rigorous Media Strategy & Measurement Manager to help shape our upper-funnel media investment across linear TV, streaming, sponsorships, audio, and emerging channels.
This role will partner closely with the Director of Paid Media to guide how Saatva invests in brand-building media, ensuring our investments build mental availability while generating measurable demand across markets. You will also help build the measurement frameworks that allow Saatva to understand how upper-funnel media contributes to growth as we expand our omnichannel presence.
Responsibilities
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Upper Funnel Media Strategy: Track and analyze excess share of voice (ESOV) across TV, audio, and other brand channels. Develop geo-level investment recommendations based on Viewing Room presence, competitive intensity, and market demand.
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Identify Category Entry Points (CEPs): Identify and prioritize key moments when consumers begin thinking about purchasing a mattress (e.g., moving, buying a home, starting a family).
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Measurement & Media Effectiveness: Develop a triangulation framework combining media delivery data, branded search trends, MMM outputs, and market-level demand signals.
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Evaluate Effectiveness: Use incrementality testing and MMM insights to refine media attribution approaches and guide budget allocation across channels.
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Cross-Functional Collaboration: Partner with Retail to align media investment with Viewing Room openings and mentor teammates to elevate media literacy across the organization.
What You Will Need
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4–6 years of experience in media strategy, planning, or marketing analytics (Mandatory).
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Deep Channel Expertise: Proven experience with linear TV, streaming/CTV, and audio.
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Technical Proficiency: Strong analytical skills
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