Paid Media & GTM Automation Manager (Remote, Portugal, UK, Finland)

About the Role:

RELEX Solutions is looking for a Paid Media & GTM Automation Manager to join our Digital Channels team.

In this role, you’ll develop, run and optimise paid search and paid social campaigns while embedding GTM engineering principles and AI tooling to help us identify, engage and convert key contacts from our target account list.

You’ll play a central role in building a GTM intelligence layer that drives greater precision across mid- and bottom-of-funnel conversion. Using data analytics, automation and AI-driven enrichment, you’ll ensure the right message reaches the right personas at the right time.

If you’re a paid media, performance or growth marketing expert who thrives on connecting intent signals, building scoring models and scaling outreach through tools like 6sense, Vector, Clay, n8n and HeyReach — then this role was built for you.

What You'll Be Doing:

Demand Generation & Demand Capture Programs

• Plan, execute, and optimise paid media programs and campaigns across LinkedIn, Google and programmatic channels, designed to drive brand awareness, solution education and demand capture at scale
• Build campaigns that trigger engagement across our target account list — generating the behavioural signals (ad engagement, web visits, content consumption) that feed downstream intent models, intelligent retargeting, GTM automation and ABM prioritisation
• Own the full campaign lifecycle: audience strategy, creative briefing, bid management, budget pacing, and performance reporting
• Implement AI-driven orchestration and optimisation workflows to automate bidding, budget allocation, testing and performance improvements across paid search campaigns

GTM Intelligence & Scoring

• Build and maintain a dynamic scoring model that synthesises inputs from 6sense (account-level intent), Vector (contact-level intent), LinkedIn engagement, first-party web data, CRM pipeline signals, and ICP fit criteria
• Continuously refine ICP definitions — validating assumptions, identifying micro-ICPs within broader segments, and ensuring scoring reflects real buying behaviour
• Activate campaigns for high-intent accounts and contacts

GTM Automation & Outreach Orchestration

• Use Clay, or similar tools, to build and enrich contact-level lists for accounts showing mid-to-low funnel intent
• Orchestrate scalable, personalised outreach sequences to serve as an automated extension of the BDR team for accounts not yet ready for direct rep engagement
• Stitch tools and workflows together using tools like n8n to ensure seamless data flow across the GTM stack

Paid Media Activation

• Push high-intent contact and account lists into paid channels to run precision advertising where conversion probability justifies elevated spend
• Manage the handoff logic between broad top-of-funnel media and targeted one-to-few ABM programmes, ensuring budget is allocated proportionate to funnel stage

Measurement & Iteration

• Define and track the metrics that matter — account progression, pipeline influence, sequence conversion rates, cost-per-opportunity by segment
• Bring a test-and-learn mindset to scoring models, messaging, and channel mix

What We're Looking For:

Must-haves

• 5–7 years in B2B SaaS digital marketing, demand generation, paid media, performance or growth marketing roles
• Hands-on experience running paid search and paid social campaigns (LinkedIn is essential)
• Exposure to GTM automation tooling e.g., Clay, HeyReach, n8n, or comparable platforms&l