VP, Integrated & Brand Marketing

What You Will Do

Reporting to the Chief Marketing and Consumer Strategy Officer, you will be responsible for the end-to-end execution of brand campaigns that drive member growth and brand equity. You will lead the journey from initial concepting and strategic framing to final market delivery across a complex ecosystem of channels.

In this role, you are the "connective tissue" of the marketing org. You will own the campaign roadmap, with a relentless focus on shipping high-impact work that moves the needle across upper-funnel and performance channels. You will ensure that every initiative is executed seamlessly in partnership with Performance channels, Owned channels, and Creative.

Primary Objectives:

• End-to-End Campaign Leadership: Drive the full lifecycle of global campaigns, ensuring high-level concepts are translated into executable tactics across the entire funnel.
• Strategic Creative Partnership: While you will not directly oversee creative design or copywriters, you will partner very closely with the Creative team to brief, refine, and approve work that meets the strategic and performance bar.
• Full-Funnel Orchestration: Act as the lead orchestrator between Brand and Performance teams to ensure a "one-brand" feel—from top-of-funnel TVCs to bottom-of-funnel conversion.
• Brand Transformation: Reposition WeightWatchers as a digital-first health company offering both behavioral and clinical (GLP-1) pathways.

Key Responsibilities:

• Campaign Orchestration: Lead the concepting and launch of integrated campaigns that drive brand health and member acquisition (e.g., Peak Season, GLP-1 program launches).
• High-Impact Execution: Ensure the marketing organization is consistently shipping high-impact work that moves the needle across:
• Upper-Funnel Channels: TVCs, brand partnerships, and large-scale activations.
• Digital Performance Channels: Social, search, and display.
• Owned Channels: Seamless integration into the Email