Senior User Experience Researcher(Bangkok - Based, Relocation provided)

Confirmed live in the last 24 hours

Agoda

Bangkok, Thailand

On-site

Posted March 30, 2026

Job Description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

We have only scratched the surface. The online travel industry is an extremely dynamic and competitive space. Our aim is to deliver compelling designs that create a world-class customer experience. You will have a key role in defining the future of our products that reach millions of customers. Despite our size, we operate in a startup-like environment.

Work in the heart of Asia. This is an amazing opportunity if you're looking for an exciting adventure abroad while expanding your international research capabilities. You get a chance to live in one of the most beautiful and most visited cities in the world!

Work on AI products

Inform and help shape AI product vision and roadmap by translating strategic questions into research plans that guide direction and prioritization.
Analyze the online travel ecosystem and evolving AI trends to identify user needs, pain points, and opportunities that feed product strategy and bets.
Evaluate AI‑powered products and features end‑to‑end — from early concepts to post‑launch optimization — using mixed methods and rapid iteration alongside PMs and designers

UX Researchers own end-to-end planning, execution, analysis and reporting of research projects, and consistently achieve research outputs needed by Product teams to inform strategic decisions. The research findings of UX Researchers impact Agoda's business success by informing Product teams regarding design or design process, end user experience, product direction, market strategy or similar.

Qualifications:

Master Degree or equivalent experience in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field
10+ years of relevant experience in consumer-facing business domains
You are very comfortable with planning, scoping, conducting, analyzing and communicating research
Experience with Qualitative and user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.)
Experience with Quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)
Experience in evaluating, negotiating, and working with external research vendors
Be able to describe user problems and business opportunities to a variety of stakeholders by leveraging both quantitative and qualitative data
You are able to demonstrate critical thinking beyond business requests
You are a great storyteller and communicator, able to speak fluently to business people, designers, engineers and other stakeholders (in English)
You enjoy collaborative work in a dynamic, data-driven and creative environment

Responsibilities:

General Role Expectations:

Demonstrates critical thinking beyond explicit business requests
Functions independently in all operational research tasks
Leads core end-to-end research activities - including driving research objectives, hypotheses, methodology, execution, analysis, and communication

Research Skills:

goaiiosdataproductdesign