Marketing Analytics Manager

Position Overview:

Socialpoint is excited to welcome a  brilliant Analytics Manager into our Marketing Analytics team.
As an Analytics Manager, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluating marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you will be able to adapt and utilize your time efficiently.

What You'll do:

• Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation.
• Work with the Marketing and user Acquisition teams to provide insights into user behavior and answer key business questions.
• Visualize and communicate the results of your data analysis to senior stakeholders, making data driven recommendations that support key decisions.
• Supervise the larger technical direction of projects and contribute expertise in product ideation and development.
• Develop centralized solutions that can be seamlessly applied across the game portfolio, supporting the success of overarching marketing strategies.
• Develop talent and steer career growth within the team, shape the analytics team’s culture and processes.

What You Bring:

• 5+ years of work experience in data science, machine learning or analytics roles
• 1+ years of work experience in people management
• Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualizationStrong understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
• Curiosity and enthusiasm for applying AI to uncover actionable insights in marketing data and drive smarter decision-making, along with a proven ability to prototype and test emerging AI technologies
• Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau
• Proven experience in building and maintaining strong relationships with stakeholders, effectively managing communication and expectations to drive successful project outcomes
• Excellent presentation and interpersonal skills; comfortable explaining technical topics to non-technical users
• BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred

Bonus Points:

• A genuine interest in people management and leadership development
• A fast learner, highly meticulous and proactive individual

What's in it for you as a Socialpointer?&