VP of Demand Generation and Growth Marketing

MinIO is the industry leader in high-performance object storage and the company behind the world’s fastest, most widely deployed object store, powering production infrastructure for more than half of the Fortune 500, including 9 of the 10 largest global automakers and all 10 of the largest U.S. banks. Our enterprise offering, AIStor, is engineered to handle the scale, speed, and pressure of modern AI and analytics, from terabytes to exabytes, all in a single namespace.

We are seeking a VP of Demand Generation and Growth Marketing to lead our integrated marketing and growth initiatives. This is a hands-on leadership role with direct exposure to founders and sales leadership. 

In this role, you will set the strategy, execute the programs, and continuously optimize how we identify high-value accounts, engage senior decision-makers and buying committees, and help sales win faster. You'll own the full funnel: awareness through closed revenue. The ideal candidate is equal parts strategic and executional, creative and analytical, with deep experience marketing to CIOs, CTOs, VPs of Infrastructure, and other senior technical buyers — and a track record of delivering measurable pipeline impact at scale. 

What You Will Do:

Architect & Execute the Full-Funnel Enterprise Demand Engine 

• Develop and own the global demand generation strategy, directly aligned to revenue and pipeline targets across large enterprise accounts. 
• Build and execute integrated, multi-channel campaigns spanning paid media, email, content syndication, executive events, and emerging channels — all designed to reach and resonate with senior enterprise buyers 
• Translate product positioning and messaging into compelling campaigns that engage C-suite and VP-level decision-makers across every stage of the buying journey. 
• Design high-converting landing pages and lead capture experiences that maximize conversion rates among enterprise audiences. 
• Partner with sales and product marketing to drive shared pipeline accountability and integrated execution across the GTM organization. 

Drive Digital Acquisition Excellence 

• Plan and manage paid campaigns across Google, LinkedIn and other relevant platforms to drive qualified traffic and leads. 
• Evaluate and test third-party channels (e.g. email sponsorships) to expand reach and lead acquisition. 
• Own channel-level CAC and ROI — every demand dollar is accountable

Build & Scale Target Account Programs (ABM) 

• Lead the strategy and execution of 1:1 and 1:few ABM programs targeting senior leadership within top enterprise and strategic accounts.
• Collaborate with sales and field marketing to build multi-touch, personalized campaigns for priority accounts that penetrate buying committees at the VP and C-level and accelerate deal cycles. 
• Develop clear account plans in partnership with Sales; orchestrate multi-channel programs that multi-thread into executive stakeholders across infrastructure, data, AI, and line-of-business teams. 
• Drive innovation around account intelligence, intent signals, executive personalization, and creative outreach to senior decision-makers. 
• Support trade shows, executive roundtables, CIO/CTO dinners, and virtual experiences with integrated digital programs that enhance engagement and pipeline outcomes. 

Analytics, Reporting & Optimization & Budget Management: 

• Partner with Marketing Ops to ensure rigorous campaign tracking, multi-touch attribution, and funnel reporting are in place and trusted. 
• Analyze performance on a weekly, monthly, and quarterly cadence — continuously optimizing programs based on what the data says, not what feels right. 
• Manage demand generation budget allocations to maximize ROI and support pipeline goals. 
• Work with Marketing Ops to refine and tune ICP definitions, MQL scoring models, and intent-based targeting to ensure focus on high-value enterprise accounts.

Your Skills and Experience: