Associate Insights

1483 - Audience Intelligence Executive, Citizens Consultancy 

About WPP 650 

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary

As an Audience Intelligence Executive within WPP 650's specialist research & insight unit, The Citizens Consultancy, you will be a vital support for the team, assisting in leveraging data sets, digital signals, social commentary and qualitative research outputs to explore, understand, and surface citizens' voices, sentiment, and experiences. You will contribute to elevating audience understanding working on a variety of research projects utilising a vast array of tools and methodologies available within a large media agency. It is a unique opportunity for someone in their early career who wants experience within a fast paced research team .

Key Responsibilities in this role:

• Data and Insight Support: Assist in surfacing understanding and insights from a range of data sources, such as survey data, search and social data. Utilise dashboards to keep abreast of trends and content insights, contributing to a continuous flow of audience trends and understanding.
• Project Delivery: Assist in the design and delivery of research projects and requests using a variety of techniques. Support the team's capability in both digital research and analytics and qualitative research. Prepare materials and contribute to client and agency meetings, championing insights
• Innovation: Support the integration of AI and machine learning into workflows, data processes and trend detection. Proactively learn new analytic techniques, data sources and tools. Assist in integrating  a variety of data outputs together to generate strong narratives.
• Stakeholder Relationships: Serve as a day-to-day contact for insight support. Assist the team in cultivating robust relationships across WPP 650 and wider stakeholders across WPP. Learn to manage key partnerships with key data providers and support in evaluating new suppliers.

Project management: Maintain shared project management tools to track tasks, deadlines, and deliverables. Help keep templates and documents up to date so that everyone is working consistently.

Skills and Experience

• Research and analytic skills: Experience, with a foundational understanding of research methods and some products and tools. Proven ability in mining of data for audience insights and trends.