Digital Media Senior Analyst, Programmatic

Confirmed live in the last 24 hours

Kepler Group

New York City, NY

Hybrid

Posted April 6, 2026

Job Description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE

As a Digital Media Senior Analyst, Programmatic on our Optimization & Innovation team - you’ll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as an OISA if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data..

What You Will Do:

Manage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reporting
Execute programmatic media buying strategies across display, video, audio, and DOOH channels
Monitor campaign pacing and make real-time budget adjustments to ensure optimal delivery
Partner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segments
Utilize platform features for audience creation, frequency management, and brand safety controls
Support cross-channel digital media campaigns including social, search, and Advanced TV

Desired Skills and Experience: