Mar-Tech Manager

1324 - Mar-Tech Manager - DTA

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

This role will form a major part of our Mar-tech and analytics team. You will take the lead on ensuring our clients' tagging and foundational metrics are set up flawlessly, enabling precise measurement and streamlined online campaign data management.

In this pivotal position, you will take the lead on ensuring our clients' tagging and foundational metrics are set up flawlessly, enabling precise measurement and streamlined online campaign data management. Your meticulous nature and capacity to juggle various tasks will be key. You will be at the heart of fostering robust, collaborative ties both within our own vibrant teams (spanning client and investment groups) and with our external partners (including clients and tech vendors). Your experience will bring a wealth of understanding of platforms like Campaign Manager 360, Google Tag Manager, Google Analytics, among other web technologies, into our fold.

Your main tasks will revolve around setting up solid campaign measurement foundations for our diverse range of client accounts, with a strong emphasis on integrating and optimising new technological solutions. You will become adept at crafting a thorough measurement framework tailored for both large-scale and smaller clients. This foundational technical work will enable us to provide industry-leading solutions that transform our clients' marketing and media activity.

As a Mar-Tech Manager, you will be responsible for translating complex technical requirements into actionable implementation plans, driving the adoption of emerging marketing technologies, and fostering a culture of continuous improvement in our mar-tech capabilities. This is an exciting, technology-driven role for someone passionate about solving complex implementation challenges with precision and a flair for innovative digital solutions. You will be instrumental in advancing our Mar-Tech offering, consistently pushing our business forward with innovative ideas and enhancing the value we provide to our clients.

Reporting to the Senior Associate Director, you will act as a point of contact for multiple internal stakeholders and collaborate with other specialised teams to develop our approach and processes for key clients and internal projects.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared cor