Global Director of Influencers & Affiliates

We are seeking a Global Director of Influencers & Affiliates to lead and evolve ŌURA’s global creator ecosystem into a measurable growth channel. This role will own the strategy, structure, and execution of influencer marketing across paid partnerships, affiliate, and seeding programs—building a full-funnel creator ecosystem that drives acquisition, advocacy, and long-term growth.

This role will define how ŌURA builds, converts, and scales relationships with creators globally—from initial discovery through long-term partnership.

This is a highly cross-functional leadership role, partnering closely with Paid Media, Finance, Creative, and the Director of Social Media to ensure influencer efforts are integrated into campaigns, optimized for performance, and aligned to business priorities.

You will lead a growing influencer function, building the systems, partnerships, and global frameworks required to scale ŌURA’s creator ecosystem across markets.

What You Will Do:

Own and Scale ŌURA’s Global Influencer Ecosystem
Build influencer into a structured, scalable growth engine that drives both measurable acquisition and brand impact across the funnel.

• Define and own the global influencer strategy across paid partnerships, affiliate, and seeding programs
• Build a cohesive operating model that connects creators, paid media, and lifecycle marketing into a unified system
• Establish global frameworks for creator selection, measurement, and activation across markets
• Ensure influencer is embedded early into campaign planning and aligned to business objectives
• Define the role of influencer across the full funnel, including performance-driven acquisition, large-scale creator partnerships for awareness and brand lift, and always-on advocacy through affiliate and seeding programs
• Lead strategy for high-reach creator activations, partnering with media and brand teams to drive mass awareness, cultural relevance, and measurable brand impact

Lead Global Operations, Expansion & Cross-Functional Integration
Own the global operating model that enables influencer marketing to scale consistently, efficiently, and with impact across markets.

• Own global execution of influencer programs across priority markets, partnering with international teams and regional agencies
• Define and enforce consistent measurement frameworks, performance standards, and brand alignment across regions
• Build and scale global frameworks that enable localized, culturally relevant creator strategies
• Establish and optimize scalable workflows, reporting structures, and operational systems across markets
• Oversee agency and partner relationships globally, ensuring quality, consistency, and performance
• Manage and develop the influencer marketing team as the function grows
• Partner closely with the Director of Social Media to align influencer and organic content strategies
• Serve as a key cross-functional partner to Paid Media, Finance, Creative, and Lifecycle teams
• Identify and lead expansion into new markets, defining localized creator strategies and go-to-market execution

Drive Performance & Measurable Growth Across the Funnel
Establish influencer as a channel that drives both efficient acquisition and scalable brand impact.

• Own influencer strategy across the funnel, ensuring programs drive both measurable customer acquisition and top-of-funnel reach, awareness, and brand lift
• Partner with Paid Media to ensure creator content is designed for amplification and measurabl