Demand Generation Marketer, APAC (12-Month Fixed-Term Contract)

Who are we?

HubSpot is a leading customer relationship management (CRM) platform for scaling companies. Tens of thousands of customers all over the world use our marketing, sales, and customer success software to grow their businesses. It's our mission to not just help them grow, but to help them grow better.

At HubSpot, we believe that our values live in our hearts, not our hallways. We want to build a company where people feel empowered to do their best work, wherever they are. Our ANZ office is located in Sydney’s CBD, however this role is open to remote workers based anywhere in Australia.

The Opportunity

This is a 12-month fixed-term contract covering maternity leave, offering immediate ownership of high-impact, revenue-driving programs across APAC.

We're looking to hire an experienced Marketer to drive revenue growth across ANZ and SEA. Reporting to the APAC Revenue Marketing team, you'll own and scale high-impact demand generation programs that fuel our pipeline.

You'll lead established revenue programs like HubSpot product demos and competitor webinars, ensuring they continue to deliver results while constantly seeking opportunities to optimise, automate, and evolve them. You'll also chart the path for new scalable plays we'll bring to market in 2026, which means you'll need a curious mind, comfort operating in ambiguity, and a bias for testing, learning, and rapidly iterating. Partnering closely with our global Automation team, you’ll shape and brief in nurture programs designed to streamline and automate processes. 

Collaboration with Sales is essential to your success, from frontline reps through to directors. Your ability to energize teams, share wins, and equip them with effective enablement materials will be critical.

We're committed to experimentation, and you'll use AI across campaign ideation, content creation, and data analysis to identify campaigns that will drive deal creation. Having an AI-first mentality is essential—you'll constantly seek ways to level up pipeline performance through technology.

Strong, personalised narratives for your campaigns are crucial, especially for engaging SMB audiences and optimising repeatable plays so they stay relevant. We're looking for a talented marketer who aligns with our team's values of collaboration and innovation.

Responsibilities:

• Continue delivering revenue growth from HubSpot’s established scalable program of work.
• Manage campaigns end-to-end: strategy, content, design, execution, measurement, and optimisation.
• Partner closely with the Automation team to brief and support required nurture workflows
• Identify, build, and launch new scalable programs for the region
• Build strong cross-functional partnerships with Regional Marketing, Central Marketing and Sales to ensure alignment and amplify impact
• Lead AI experimentation within your programs, working with curiosity and speed
• Thrive in a fast-moving environment while maintaining clarity and focus
  
  

Who You Are

• You have 4-5 years’ marketing experience, preferably in a field-facing role.
• You’re extremely analytical, leveraging data to inform all your campaigns 
• Excellent project management skills
• Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs 
• Ability to work collaboratively in a cross-functional team environment
• A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation
• Solid business acumen, with marketing or sales experience or enablement experience, is a must
• Are an excellent communicator, writer, and storyteller
  
  

HubSpot Benefits

At HubSpot, we believe that supporting you as a whole person helps you do your best work. We’re proud to offer benefits that help you grow, recharge, and thrive - both professionally and personally.

• Flexible work environment with options for remote, in-office, or hybrid setups
• World-class new hire training and onboarding
• Healthcare support and fitness reimbursem