Analyst, SEO Performance & Analytics

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

About Lowe’s

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.

For more information, visit Lowes.com.

About Lowe’s India

At Lowe's India, we are the enablers who help create an engaging customer experience for our $97 billion home improvement business at Lowe's. Our 4000+ associates work across technology, analytics, business operations, finance & accounting, product management, and shared services. We leverage new technologies and find innovative methods to ensure that Lowe's has a competitive edge in the market.

To know more about Lowe's India, visit Lowes.co.in

About the Team

The Enterprise SEO Team ensures that Lowe’s digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, metadata, and technical elements while conducting ongoing competitive analysis.

Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com.

Job Summary:

The Analyst – SEO Performance & Analytics supports the team in strengthening the technical and data foundations that drive organic growth across Lowe’s websites, apps, digital assets, and product feeds.

This role focuses on technical SEO analysis, product data quality, crawlability and indexation optimization, site performance monitoring, and reporting to enhance overall SEO health, visibility, and performance in AI search, LLM discoverability, and agentic commerce environments.

This role will report to the Senior Manager, SEO Performance & Analytics and will work closely with Product, Engineering, Architecture, Data, Platform, and SEO partners to support key initiatives across technical SEO and performance analytics. In this role, the Senior Analyst will contribute as an individual contributor while also helping support junior analysts through collaboration, knowledge sharing, and day-to-day guidance as needed.

This role is well suited for someone with a solid technical SEO foundation, understanding basic foundations of LLMs, strong analytical skills, and an interest in solving problems across a large and complex digital environment.

Roles & Responsibilities:

Core Responsibilities:

• Drive optimization strategies for AI search, LLM discoverability, and emerging agentic commerce experiences.
  Support technical SEO and performance-focused initiatives across websites, apps, and product data ecosystems.
• Help monitor and improve product data quality for SEO, including attributes, completeness, consistency, and structured data readiness.
• Assist in identifying opportunities to improve crawlability, indexation, internal linking, and discoverability of key pages and content.
• Analyze technical SEO signals such as crawl behavior, index coverage, structured data issues, site architecture patterns, and other technical indicators to identify risks and opportunities.
• Support site performance monitoring efforts, including Core Web Vitals and related technical health metrics, and help coordinate recommendations with Engineering teams.
• Contribute to improvements in taxonomy, faceting, product data models, and page structures that support scalable SEO and improved browse/search experiences.
• Assist in documenting technical recommendations, recurring issues, requirements, and best practices for cross-functional teams.
• Stay informed on changes in search technologies, bots, AI-driven search experiences, and technical SEO best practices.

Years of Experience:

• 2+ years of experience in SEO, organic growth, digital analytics, or technical website optimization in an e-commerce, digital, or product-led environment.
• Experience in technical SEO, site performance, product data, or related digital performance areas.
• Experience in a large e-commerce organization is preferred.

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

List the education, certification, and work experience for an incumbent in the job. Enter the Minimum Qualifications and Preferred Qualifications as directed, and delete the areas not used.

List the education, certification, work experience and skills required to minimally qualify an individual for the job.

• Bachelor’s degree in Engineering or a related field.

 Preferred Qualifications:

• Certifications in web analytics, technical SEO, web performance, or data/business analytics.
• Exposure to enterprise SEO, analytics, or performance monitoring platforms.

Skill Set Required

• Good understanding of technical SEO fundamentals, including crawlability, indexation, canonicalization, site architecture, internal linking, structured data, and faceted navigation.
• Good understanding of site performance concepts, including Core Web Vitals and how technical changes can impact search visibility and user experience.
• Experience working with SEO tools, Google Search Console, Screaming Frog, Semrush, analytics platforms such as GA4 or Adobe, Botify, and performance monitoring tools.
• Strong analytical and problem-solving skills, with the ability to work through datasets and identify insights.
• Ability to communicate technical findings in a clear and practical way to both technical and non-technical audiences.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint..

Secondary Skills (desired)

• Experience with SQL or other data querying languages.
• Familiarity with log-file analysis and technical SEO diagnostics.
• Exposure to experimentation or measurement of technical SEO changes.
• Familiarity with AI-driven search experiences, answer engines, or optimization for emerging search surfaces.
• Exposure to feed optimization and bot management concepts is a plus.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowe’s wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Act’s privacy provisions.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.