Senior Business Analyst, Data & Insights, NYT Wirecutter

About the Role, Mission or Department Overview

NYT Wirecutter is looking for a Senior Business Analyst to lead the analytical narrative across our teams, providing the strategic clarity needed to increase core offerings and new programs. As we expand beyond recommendations into new programs—including the launch and scaling of the e-commerce business —you will be the bridge between raw data and executive action.

Your will translate numbers into a compelling narrative and applicable insights. You won't just report on what happened; you will uncover the why behind the numbers, analyzing internal performance alongside macro trends to determine what those signals mean for the business in the near term. You will report to the Director, Data Analytics and Insights.

Responsibilities:

• Strategic Initiative Leadership: You will be the primary analytical lead for new e-commerce launches, overseeing the business lifecycle from establishing foundational KPIs and data integrity to optimizing commercial performance.
• Performance Diagnostics: You will analyze the customer journey—including conversion funnels, engagement, and lifetime value—to uncover the "why" behind business numbers.
• Business Intelligence and Reviews: You will guide the operating rhythm by summarizing data from newsroom, product, and marketing teams to lead weekly and monthly business reviews for leadership.
• Trend Synthesis: You will correlate internal performance with external macro trends, such as market shifts and benchmarks, to provide an objective view of business health.
• Growth & Partnership: You will collaborate with Finance and Ops to model Return on investment for new projects while being the "analytical glue" between all teams.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• Experience: 4+ years as a business analyst, digital strategy, or management consulting role in an e-commerce business, with experience influencing business decisions.
• Proficiency in SQL and data visualization tools (Tableau, Looker, or Mode), with an emphasis on extracting insights rather than just building architecture

Preferred Qualifications:

• 1+ years of experience supporting a digital storefront or physical product launch
• Familiarity with SWOT analysis, P&L management, and customer segmentation.
• 1+ years of experience leading work streams and keeping diverse teams aligned on deadlines.

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