Public Sector Field Marketing Manager

Skillsoft is undergoing a bold growth marketing transformation, and we’re looking for a Public Sector Field Marketing & Demand Gen Manager (FED/SLED) to help lead the charge. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic, full-funnel marketing plays a critical role in driving awareness, engagement, and pipeline. 

You’ll serve as the voice of public sector marketing to global teams, ensuring government-specific needs are reflected in broader plans, while translating those plans into localized programs that resonate with public institutions. You will own integrated, multi-touch campaigns that blend in-person experiences (events, roundtables, sponsorships) with digital demand generation (email nurtures, webinars, paid and syndicated tactics, and ABM plays) to influence target accounts across the full funnel. Success will be measured by account engagement, MQL/SQL conversion, and sourced/influenced pipeline within FED/SLED buying and funding cycles. 

 Key Responsibilities 

• Public Sector Strategy & Planning: Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements. 
• Field Events & Experiences: Lead public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans. 
• Digital Demand Generation: Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams. 
• Campaign Localization & Messaging: Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, proof points, and calls-to-action for government audiences. 
• Sales Enablement & ABM Alignment: Partner with public sector sales to prioritize target accounts, align campaign plays to opportunities, and deliver e