Manager, Data & Analytics - FREELANCE

This is a FREELANCE opportunity with potential to become a Full-Time staff position

SSCG Media Group (SSCGMedia.com) is the one of the largest full-service, 100% pharma-focused strategic media planning and buying group in the world and is a proud member of Omnicom.

We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.

If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!

Responsibilities:

1. Lead and Manage the Analytics Function
   • Lead a team of data analysts responsible for accurate reporting, data integration, dashboard design and the presentation of actionable insights
   • Mentor and develop junior team members through coaching, feedback, and career planning
   • Model SSCG’s core values and serve as a mentor and role model across the network
2. Drive Measurement Strategy and Client Partnership
   • Guide clients on digital marketing analytics best practices and ensure every client has a strategy-driven measurement plan
   • Develop critical thinking across the analytics team to connect measurement and KPIs to brand and business objectives
3. Deliver Actionable Insights and Presentations
   • Lead analytics presentations and communicate insights clearly to clients and internal teams
   • Identify, integrate and analyze data to inform campaign optimization
4. Cross-Functional Collaboration and Partnership
   • Collaborate with all stakeholders to deliver analytics solutions tailored to client needs
5. Evolve Analytics Capabilities and Tools
   • Identify gaps in data capture and collaborate cross-functionally to implement improvements
   • Partner with leadership to enhance analytics offerings, develop benchmarks, and create case studies
6. Operations Excellence and Issue Resolution
   • Troubleshoot data and analytics issues, manage ad hoc reporting requests, and developed POVs on industry trends
7. Business Growth and Strategy Support
   • Support new business opportunities and department wide initiatives
   • Stay current on industry trends and advancements in data and analytics

 

Qualifications and Experience:

• Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred)
• A minimum of 5 years of experience analyzing and optimizing digital advertising campaigns
• Strong expertise of the digital media ecosystem
• Experience with ad serving and reporting tools (GCM/DV360)
• Exposure to most of the following analytics applications: Adobe Analytics, Google Analytics, Tableau, Datorama (or similar data management platform)
• Ability to advance analytical tools beyond Excel into the visualization of Big Data, and synthesizing large datasets with visual tools
• Highly proficient in creating dashboards and custom reports with knowledge of visual techniques for data analysis and presentation
• Strong experience with Microsoft Office Suite, particularly in Excel and PPT
• Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple project