Showroom Partnerships Manager

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

Due to the nature of this role, we expect someone to be onsite at our SoHo, New York City Showroom 3–5 days per week. This is a hands-on, IRL-first role, and your physical presence in the showroom is essential to delivering excellent partner experiences.

What The Role Is

We are looking for a Showroom Partnerships Manager to join our Partnerships team at the Babylist NYC SoHo Showroom — our second flagship experiential space, set to open in Q3 2026 New York City. Building on the success and learnings from our Beverly Hills Showroom, the NYC Showroom is designed to deepen trust with families, drive registry conversion, and showcase Babylist’s leadership in the baby category in one of the most dynamic retail and media markets in the world. Building on the success of our Beverly Hills showroom, the NYC location is designed to build trust with families, increase registry conversions, and highlight Babylist’s leadership in the baby category in a key retail and media market.

In this role, you will be the primary executional partner contact for brands activating in the NYC Showroom, owning the day-to-day operations that bring our brand experiences to life. You will work with partners on their on-site product placement, partner showcases and brand pop-up activations. You will also engage with partners and guests during Registry Weekends, brand events and influencer showers, to ensure every partner execution is seamless, on-brand, and measurably impactful.

You will operate as both an external-facing brand partner and an internal cross-functional connector — collaborating closely with our Brand, Showroom Ops, Sales, Legal, Finance and Creative teams to keep every campaign on track and every partner relationship strong. This is an ideal role for an organized, client-obsessed self-starter who thrives in a fast-paced, experiential environment and is excited to help build something truly new from the ground up.

Who You Are

• Based in the New York City area, with the ability to work onsite at our SoHo Showroom 3–5 days per week during peak partner timing, with the option to work remote when partners aren’t in the Showroom
• 5–7 years of professional experience in experiential partnerships, account management, experiential marketing, integrated marketing, or media — ideally at a media company, agency, or brand with a strong IRL events or activations component
• Hands-on experience executing in-real-life (IRL) brand activations, experiential programs, pop-ups, or brand events, with a demonstrated ability to manage logistics and partner relationships
• Experience working with brand clients — agencies and advertisers — in an account management capacity, and a track record of delivering excellent partner customer service
• Proven ability to manage media or partnership campaigns end-to-end, including social and influencer amplification, with a sharp eye for reporting and identifying performance opportunities
• High proficiency in Google Workspace (Docs, Sl