Data Scientist (L5) , Performance Marketing

It's an exciting time to join Netflix as we continue to transform entertainment globally. We are bringing new stories to millions of people worldwide by promoting our original, exclusive content. As we move beyond 300 million members and hundreds of partnerships worldwide, our approach to marketing is to build innovative, culturally relevant, creatively excellent campaigns that pierce the zeitgeist and drive conversation.

Data is a crucial component in shaping our comprehensive conversation strategy. In Content & Conversation Applied Science and Analytics (CASAS) DSE, we focus on delivering data products and insights that support our business partners in their complex and nuanced decision-making processes. We are a highly collaborative team that partners across Netflix to drive impact.

We are seeking a talented Senior Data Scientist to provide key insights and thought partnership to our marketing decision makers. You will generate insights by scoping and executing deep dive analysis and experimentation with global marketing teams, Marketing BizOps, consumer insights and MarComms finance and strategy. You will also play a critical role in aligning and coordinating the efforts of the various other DSE peers that partner with the Marketing team. In success, you will collaborate on existing priorities but also will propose and execute on new opportunities. This role features ample opportunity for project ownership, leadership and direct influence on impactful business decisions. 

In this role, you will:

• Be a strategic thought partner with business stakeholders to define high impact analytical problems and innovative ways to solve them with data.

• Develop statistical models explaining campaign engagement and performance, Marketing impact, and other key behavioral patterns

• Facilitate the Marketing cross-functional DSE pod, ensuring the DSE partnership efforts with Marketing efforts are aligned

• Translate analytic insights into actionable recommendations for business improvement, and communicate these findings clearly to a broad audience

• Identify and proactively socialize Marketing insights, especially those that may be impactful to other business areas

What you’ll bring:

• Exceptional interpersonal and communication skills to influence stakeholders using clear insights and recommendations

• Adept at cultivating strong partnerships

• Exceptional thought partnership and engagement abilities with a diverse set of stakeholders and passionate about communicating difficult concepts to non-technical audiences

• Highly skilled in leading through influence

• Exceptional facilitation, planning and organization skills

• Domain expertise in Marketing measurement

• Strong statistical knowledge: understanding of predictive modeling; ability to tease out incrementality vs. correlations, confounder identification and amelioration, etc.

• Deep understanding of experimentation including power calculations, quasi-experiment, and interpretation of results

• Strong SQL skills and experience with distributed analytic processing technologies (S3, Presto, Hive & Spark)

• Strong skills in Python or R

• Self-starter who thrives under a high level of autonomy.

• Enthusiastic about Netflix culture