Product Manager, Local Business

#TeamNextdoor

Nextdoor (NYSE: NXDR) is the essential neighborhood network. Neighbors, public agencies, and businesses use Nextdoor to connect around local information that matters in more than 340,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, share important news, and create neighborhood connections at scale. Download the app and join the neighborhood at nextdoor.com. 

Meet Your Future Neighbors

The Local Business team at Nextdoor is building the neighborhood engine for business growth. We connect neighbors and the local businesses around them through a cohesive ecosystem that spans free and paid experiences.

This ecosystem includes the full journey for local businesses: from joining Nextdoor and setting up a high quality page, to earning neighbor trust through Faves, Mentions, and Recommendations, to scaling their success with paid offerings like Ads and Opportunity Alerts. On the neighbor side, we own how neighbors discover, evaluate, and engage with local businesses across core surfaces like Search, Faving, Recommending, Business Pages, notifications, and feeds.

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment model, blending an in office presence and work from home experience for our valued employees. The hiring team will go over these expectations with you if you are being considered for a role near one of our offices in San Francisco, Los Angeles, Chicago, Dallas, New York, and London. 

The Impact You’ll Make

As a Product Manager on Local Business, you will build and own key aspects of this ecosystem, across both neighbor and business experiences and our paid offerings. You will be a generalist PM who can move across surfaces and product stages based on where the opportunity is greatest. Potential areas of ownership include:

• Faves and the broader organic reputation system between neighbors and local businesses
• Neighbor-side discovery experiences such as Search, directories, and recommendation flows
• Business Pages, onboarding, and the business admin experience
• Paid products for SMBs like Opportunity Alerts, a neighbor <> business marketplace

We will finalize your exact scope based on your experience, strengths, and the highest priority needs of the business.

You will partner closely with Engineering, Design, Data Science, Operations, Product Marketing, and Comms, and you will work across consumer and SMB experiences. This role is remote in the US.

Your responsibilities will include: 

If you are a systems thinker who loves data, can zoom between 0 to 1 and scale, and are comfortable rolling up your sleeves to unblock teams, this is the opportunity for you. In this role, you will:

• Lead as the Product Owner for one or more Local Business domains across neighbor and business surfaces, from free value to paid offerings
• Build a clear vision, strategy, and roadmap for your areas that connects neighbor value, SMB outcomes, and revenue growth into coherent flywheels
• Design and run experiments across the funnel, using data and user insights to shape hypotheses, validate ideas quickly, and scale what works
• Translate complex systems into simple product experiences, using systems based thinking to map loops, dependencies, and constraints across Local Business, Ads, and Opportunity Alerts
• Ship both 0 to 1 products and meaningful improvements to existing flows, balancing speed and quality and sequencing work to learn fast while building durable foundations
• Work deeply with Data partners to define the metrics hierarchy for your areas, build tracking specs, and instrument end to end journeys across neighbor and business surfaces
• Partner closely with Operations to make sure launches are operationally sound and that we have the right playbooks and guardrails for scaled programs and marketplaces
• Collaborate with Product Marketing and Comms on narratives and GTM, especially for SMB and local business audiences who are new to Nextdoor or to our paid products
• Connect the dots across teams so Local Business, Ads, Opportunity