Senior Product Manager, Buyer Experience, Web

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$157,000.00 - $203,000.00

What's the role?

Etsy is leading the charge in meaningful commerce, connecting buyers with the real people and stories behind the items they love. To deliver on that promise on the web, we need to know who our buyers are. When we recognize a returning buyer, we can surface the sellers they care about, remember what they've loved, and create an experience that feels personal and meaningful rather than generic.

The Buyer Identity squad is focused on making that recognition seamless. We're reimagining how Etsy welcomes buyers back, removing friction from authentication, and helping buyers understand what a deeper relationship with Etsy unlocks — from personalized discovery to saved collections to a shopping experience that gets better over time. This is foundational work: every investment we make in meaningful commerce compounds when we maintain a genuine relationship with the buyer.
The Senior Product Manager, Buyer Experience (Web) will shape strategy and guide delivery for buyer identity on web. Working alongside design, engineering, data science, research, partnering closely with Trust & Safety and Customer Ops to turn open questions into shipped experiments. We're looking for someone who is energized by that kind of challenge!

This is a full-time position reporting to the Director of Product. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our  work modes and workplace safety policies here.

What's this team like at Etsy?

We work on problems where the answer isn't obvious. A listing page for a $2,000 dining table should feel different from one for a $5 digital download. Earning the trust of a signed-out comparison shopper who has never heard of Etsy takes different signals than re-engaging a loyal returning buyer. We believe getting those distinctions right is what separates a good experience from a great one.

We value clarity, collaboration, and thoughtful execution. Our culture encourages experimentation, continuous learning, and strong partnership across teams. We believe phenomenal web experiences balance creativity with rigor — delivering measurable business impact while staying true to Etsy's human-centered brand.

What does the day-to-day look like?

• You'll shape product strategy for surfaces that touch hundreds of millions of visits — grounded in data, user research, and a clear perspective on where the experience should go. Together with your squad, you'll frame problems into crisp hypotheses: deciding what to build, what to test, and what to set aside based on evidence, not momentum.
• You'll work closely with your squad to move from insight to prototype to shipped experiment. We care about being in the work together, not reviewing it from a distance. You'll steward your squad's goals and metrics — understanding the funnel deeply and knowing what changes meaningfully improve conversion and retention.
• You'll also navigate platform tradeoffs across desktop, mobile web, and in-app browser, and collaborate broadly across Etsy, because the problems that matter here don't live inside one team's boundaries. We thrive on that collaboration!
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• A track record of shaping product strategy and delivering meaningful outcomes on high-traffic consumer web or e-commerce surfaces
• Deep comfort with quantitative analysis and A/B testing — you form hypotheses, design experiments, and interpret results critically
• The ability to take a complex, ambiguous problem and develop a clear plan that a squad can rally around
• Strong product perspective — you have opinions about what makes a web experience effective and can articulate why
• A genuine curiosity about two-sided marketplace dynamics and how buyer and seller behavior interact
• Collaborative communication skills that build trust — you write clearly, listen well, and bring people along through the quality of your thinking
• Enthusiasm for using AI tools to move faster and a thoughtful perspective on how AI is reshaping how buyers find and evaluate products

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.