Sr. Manager, Content Strategy

Smartsheet is seeking a Sr. Manager, Content Strategy to serve as a key leader within the Growth Marketing team. In this role, you will help define, shape, and scale our global editorial strategy, manage all content development, and drive best practices across the greater Marketing organization.

We are looking for a data-driven and creative thinker with a deep understanding of the buyer journey, a knack for compelling storytelling and messaging development that informs, educates, and inspires our audience. You are a strong people leader and natural connector who will thrive in our highly collaborative, results-focused team that manages the end-to-end pipeline across the customer journey. 

This remote position (US-based) reports to the VP, Global Growth Marketing.

 

You Will:

Planning:

• Develop a deep understanding of the buyer persona and pain points
• Collaborate with Product Marketing teams to develop engaging campaign messaging across all global orchestrated campaigns, identify content gaps and develop the content roadmap
• Develop and lead an Editorial Board and Marketing team-wide editorial strategy
• Own the content planning and execution that maps to the buyer journey
• Support thought leadership development with subject matter experts and executive leadership team
• Be a player/coach to our team of writers and content producers to develop high-impact and compelling content assets
• Heavily contribute to quarterly campaign planning and reporting
• Heavily contribute to annual marketing strategy with an eye on the vision and MBOs

Reporting and Optimization:

• Execute on established KPIs to measure content program impact and utilize data to inform quarterly content plans.
• Utilize strong analytical skills to test, track, and report out content performance results.
• Propose innovative approaches to inspect content results and optimize campaign performance.
• Synthesize and contribute content performance insights and suggestions for improvement to management.

Leadership:

• Lead, mentor and grow a  team of marketing  professionals, fostering a culture of innovation, collaboration, and excellence.
• Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities 
• Other duties as assigned

 

You Have

• 8+ years of content management and strategy  experience, including SaaS B2B Marketing experience
• Exceptional writing and editing skills, with demonstrated success creating compelling content that is tailored to goals and audiences
• Excellent communications and organizational skills
• Ability to lead and scale teams and processes within a dynamic growth environment
• Proven ability to work and thrive in a fast-paced environment
• Comfortable managing multiple demands and meeting tight deadlines
• Experience working at a fast growing company