Senior SEO Analyst

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

Beirut, Beirut Governorate, Lebanon

Hybrid

Posted April 20, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Senior SEO/AEO Specialist

Core Responsibilities
Responsible for driving organic visibility and discoverability across both traditional search engines and AI-powered answer engines through comprehensive SEO and AEO strategy, execution, and ongoing optimization. Key responsibilities include conducting detailed SEO and AEO audits, leading keyword and question research, developing strategic recommendations for both search and AI contexts, overseeing implementation across platforms, and providing continuous optimization to maintain visibility in an evolving search landscape that includes Google, ChatGPT, Perplexity, Claude, and other emerging answer engines.

Strategic SEO & AEO Leadership

Holistic Search Understanding: Deep expertise across technical SEO, on-page optimization, content strategy, off-page factors (link building, local SEO), plus emerging AEO disciplines including structured data optimization, entity recognition, and AI content formatting.
Dual-Platform Strategy: Ability to develop integrated strategies that optimize for both traditional search engines and AI answer engines, understanding the distinct ranking and selection criteria for each while identifying synergies.
Strategic Planning: Translates business goals into actionable SEO/AEO strategies, roadmaps, and prioritized recommendations with clear KPIs that measure performance across both search results and AI citations.
Comprehensive Auditing: Proficiency in conducting audits covering traditional SEO factors plus AEO-specific elements including structured data coverage, answer potential, citation-worthiness, entity optimization, and conversational content quality.

Technical SEO & AEO Implementation

Crawlability & Indexability: Expert knowledge of sitemaps, robots.txt, canonicalization, redirects, and technical elements affecting both search engine crawlers and AI content ingestion systems.
Structured Data Mastery: Advanced implementation of Schema.org markup, JSON-LD, and entity-based structured data to enhance both search features and AI comprehension. Expert in FAQ, How-To, Article, Product, and other schemas that support answer extraction.
Site Architecture & Performance: Competence in optimizing site structure, internal linking, and Core Web Vitals for improved user experience, search ranking, and AI content discovery.
AI-Readable Content Structure: Expertise in formatting content for AI extraction including clear headings hierarchy, concise definitive answers, table-based data presentation, and logical content flow that facilitates accurate citation.

Content Strategy & Optimization