Marketing Lead – Capital Markets & Leasing Advisory , EMEA & APAC

JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people  and empowering them to  thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

We're JLL. We're a professional services and investment management firm specializing in real estate. We help organizations around the world achieve their ambitions by owning, occupying and investing in real estate. If you're looking to step up your career, JLL is the perfect professional home. At JLL, you'll have a chance to innovate with the world's leading businesses, put that expertise into action on landmark projects, and work on game-changing real estate initiatives. You'll also make long-lasting professional connections through sharing different perspectives, and you'll be inspired by the best. We're focused on opportunity and want to help you make the most of yours. Achieve your ambitions – join us at JLL!

Role Purpose:

We are seeking a strategic Marketing Lead to drive integrated marketing initiatives across both Capital Markets and Leasing Advisory divisions throughout the EMEA and APAC regions. This senior leadership position reports to the Global Head of Marketing and is responsible for developing, implementing, and executing comprehensive marketing strategies that support business growth across both service lines while strengthening JLL's market positioning across UK, Germany, France, Spain, Australia, Japan, Singapore, Hong Kong, China, and other key EMEA and Asia-Pacific markets.

The successful candidate will lead cross-divisional marketing efforts, ensuring seamless integration of Capital Markets transaction support and Leasing Advisory services marketing. This role requires strategic thinking, operational excellence, and the ability to manage complex, multi-market campaigns while fostering collaboration between diverse business units and geographical markets across both regions.

What this job involves:

Strategic Marketing Leadership:

• Dual-Division Strategy Development: Create and execute integrated marketing strategies that support both Capital Markets transactions and Leasing Advisory services across all EMEA and APAC markets.
• Cross-Border Campaign Management: Lead the development and implementation of EMEA-wide and APAC-wide marketing campaigns that leverage synergies between Capital Markets and Leasing Advisory offerings.
• Regional Market Coordination: Collaborate with regional directors and country heads across EMEA and APAC to ensure marketing alignment with local market dynamics and business objectives.
• Budget Management: Oversee substantial marketing budgets for integrated campaigns, ensuring optimal allocation across both divisions and geographical markets spanning EMEA and APAC.

Marketing Execution Excellence:

• Campaign Development: Develop comprehensive tactical plans and execute multi-channel marketing campaigns supporting both Capital Markets transactions and Leasing Advisory mandates across EMEA and APAC markets.
• Project Leadership: Lead complex marketing projects that support the delivery of integrated Capital Markets and Leasing Advisory marketing objectives across multiple EMEA and APAC markets.
• Stakeholder Alignment: Ensure all marketing activities across regions and countries in both EMEA and APAC align with broader marketing communication efforts and key messages for both service lines.

Content and Digital Marketing:

• Thought Leadership Development: Work closely with EMEA and APAC Research teams and business leaders to develop content strategies for integrated marketing campaigns around thought leadership products, ensuring activities are leveraged across multiple channels.
• Digital Strategy Integration: Collaborate with digital teams to develop and deliver sophisticated digital solutions that support both Capital Markets and Leasing Advisory client acquisition and retention across both regions.
• Social Media Leadership: Provide strategic oversight for deploying social media assets across local market channels in EMEA and APAC, leveraging them for relevant cross-divisional marketing campaigns.

Event Management and Client Engagement:

• Strategic Event Oversight: Direct large-scale client and internal events across multiple teams in both EMEA and APAC, including venue selection, invitation coordination, event collateral preparation, logistics and post-event evaluation.
• Client Communication Strategy: Coordinate the compilation, creation and distribution of regular and ad-hoc client communications across both divisions and both regions, including effective use of CRM systems.
• Brand Management: Provide strategic advice and guidance to business stakeholders on JLL brand application across client and vendor-specific applications in EMEA and APAC markets.

Measurement and Analytics:

• Performance Analysis: Provide comprehensive measurement and ROI analysis across integrated projects and campaigns for both Capital Markets and Leasing Advisory initiatives across EMEA and APAC.
• Metrics Tracking: Develop and maintain sophisticated tracking systems for marketing and communications metrics, generating strategic monthly and quarterly reports covering both regions.
• Continuous Improvement: Implement data-driven improvements to marketing strategies based on performance analytics across both EMEA and APAC markets.

Administration:

• Work with Creative Services to ensure that all marketing materials adhere to the JLL’s brand guidelines.
• Manage relationships with external suppliers and agencies, when required, to save cost or add value to the delivery of marketing initiatives.
• Maintain project files, including budgets, production schedules, and completed samples.
• Track marketing and communications metrics and generate monthly/quarterly reports.

Experience and Qualifications:

• Education: Degree-level education or equivalent professional qualification.
• Experience: Minimum 15 years of progressive marketing experience in fast-paced, multinational organizations, preferably in professional services industries.
• Commercial Real Estate Expertise: Proven experience in commercial real estate marketing with exposure to both capital markets transactions and leasing advisory services.
• Leadership Experience: Demonstrated experience managing marketing teams and substantial marketing budgets.

Core Competencies:

• Strategic Marketing Excellence: Exceptional brand and product marketing planning and execution skills with proven ability to deliver multi-market, multi-channel marketing and communication campaigns.
• Communication Skills: Outstanding English written and verbal communication skills suitable for senior-level stakeholder engagement.
• Digital Marketing Proficiency: Advanced understanding of digital marketing processes, techniques and tactics across multiple channels.
• Investment Market Knowledge: Strong understanding of investment markets and real estate markets, with financial services or investment banking experience highly advantageous.
• Senior Stakeholder Management: Proven ability to work effectively with stakeholders at the most senior levels and manage complex projects across multiple services and geographies.
• Operational Excellence: Proactive, flexible approach with ability to meet tight deadlines and willingness to travel extensively within EMEA and APAC  as required.

Additional Attributes:

• Cross-Cultural Competency: Ability to work effectively across diverse EMEA and APAC markets and cultures.
• Change Leadership: Experience leading marketing teams through organizational change and capability development.
• Matrix Management: Proven success working in complex matrix environments with multiple stakeholders.
• Innovation Mindset: Demonstrated ability to evolve and build new client-facing propositions for market differentiation.

What you can expect from us:

You’ll join an entrepreneurial, inclusive culture. One where we succeed together – across the desk and around the globe. Where like-minded people work naturally together to achieve great things.

Our Total Rewards program reflects our commitment to helping you achieve your ambitions in career, recognition, wellbeing, benefits and pay. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sights and imagine where JLL can take you...

Location:

On-site –Hong Kong, SAR, China

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.