Sr. Manager, Visual Merchandising

ŌURA is seeking a Senior Manager, Visual Merchandising to lead the end-to-end execution of our retail display and fixture programs across the Americas region. This role is responsible for ensuring a premium, cohesive, and on-brand retail experience across all points of sale — including key partners such as Best Buy, Target, Costco, Walmart, and emerging regional and specialty accounts.

The ideal candidate is both strategic and hands-on — a creative problem solver who thrives in a fast-paced environment, has exceptional project management skills, deep experience with large-scale retail fixture programs, and a proven ability to collaborate across internal teams and external vendors.

Preferred location is San Francisco or New York, remote candidates will be considered.

What You Will Do:

Visual Merchandising Strategy & Execution

• Lead the planning, development, and implementation of Oura’s visual merchandising strategy across all retail partners in the Americas.
• Ensure a consistent, premium brand presentation across all in-store touchpoints — from permanent fixtures to seasonal and promotional displays.
• Manage the full lifecycle of display programs: design, prototyping, production, distribution, installation, and maintenance.
• Partner with Retail Channel Marketing, Brand, Product Marketing and Creative teams to translate marketing and brand objectives into physical retail experiences.

Retail Fixture Development & Program Management

• Collaborate with internal design team and external partners from concept through installation, ensuring designs meet cost, quality, and sustainability goals.
• Collaborate closely with third-party fabricators, logistics partners, and third party installation teams to deliver best-in-class retail displays on time and within budget.
• Establish and maintain robust processes for quality control, compliance, and fixture maintenance across all retail environments.
• Manage fixture rollout calendars, tracking progress, resolving issues, and communicating updates to key stakeholders.

Budget Management & Operations

• Own and manage CAPEX and OPEX budgets related to visual merchandising and fixture programs.
• Develop accurate cost estimates, manage purchase orders, SOWs and ensure fiscal discipline throughout all project stages.
• Identify opportunities for cost savings, efficiency, and scalability in the fixture development and deployment process.

Cross-Functional Collaboration

• Partner with Retail Channel Marketing, Sales, Creative, Brand, and Operations teams to ensure retail environments align with business objectives and support key product launches.
• Collaborate with global counterparts to align visual merchandising standards and share best practices across regions.
• Support retail readiness for new product launches, ensuring all displays, fixtures, and materials are installed and live at retail on time.

Retail Compliance & Excellence

• Ensure fixture and brand compliance across all retailers, maintaining the integrity of the Oura brand experience at every location.
• Lead periodic in-store audits and partner with retailers or field teams to monitor compliance and execution quality.
• Maintain documentation and a centralized repository for visual merchandising guidelines, standards, and assets.

Requirements