Lead, AI Builder

Job Title: Lead, AI Builder
Location: Austin, TX (Hybrid)
Work Schedule: 5 days a week in the office initially

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. 

*Source: Wordstream US Google Display Benchmarks for Mobile Media

About the Role

We are seeking a hands-on leader to build and manage a team of AI Builders focused on developing AI-powered internal tools that drive efficiency, automation, and scale. This role sits at the intersection of engineering, operations, and business strategy, combining team leadership with direct involvement in architecture, prioritization, and delivery. You will play a key role in shaping how AI is applied across the organization, with a direct impact on productivity, cost efficiency, and innovation.

About You

• A player-coach who can lead a team while staying hands-on with building
• Highly pragmatic and execution-focused, with a bias toward action
• Comfortable operating in ambiguity and solving messy, real-world problems
• Strong communicator who can influence both technical and non-technical stakeholders
• Passionate about leveraging AI to drive real business outcomes (not just experimentation)

Your Daily Impact

• Build, lead, and develop a high-performing team of AI Builders 
• Set vision, priorities, and roadmap for AI-driven internal tooling
• Establish best practices for rapid prototyping, development, and deployment
• Create a culture of ownership, speed, and continuous improvement
• Oversee the end-to-end lifecycle of internal AI tools from ideation to production
• Guide the design and development of scalable, AI-enabled systems that automate workflows
• Ensure solutions meet standards for reliability, security, and scalability
• Drive the modernization of internal tooling and the reduction of technical debt
• Partner with business, operations, product, and data teams to identify high-impact opportunities
• Translate ambiguous business problems into clear technical solutions
• Align AI initiatives with broader company strategy and roadmap
• Act as a senior stakeholder partner, influencing leadership and driving adoption
• Standardize processes for documentation, deployment, and system ownership
• Drive adoption of tools through training, enablement, and change management
• Establish metrics to measure impact (efficiency gains, cost savings, productivity)
• Continuously evaluate and improve team output, velocity, and effectiveness

Your Skills & Experience

• Strong business acumen; partners with business/ops to diagnose challenges, recommend solutions, and translate technical concepts for non-technical stakeholders
• Deep experience with AI-augmented development (e.g., LLMs, modern AI tools)
• Strong software engineering foundation (APIs, Git, CI/CD, cloud)
• Proven ability to build and scale internal tools, automations, and platforms
• Proficiency in Python, Node.js, SQL, and modern data systems
• Strong systems thinking with end-to-end solution design capabilities
• Experience moving from prototype to production-grade software
• Clear judgment on when to use AI vs. traditional engineering approaches
• Proven experience leading and developing technical teams
• Strong prioritization and decision-making in fast-paced environments
• Track record of delivering high-impac