Social Media & Content Marketing Intern

Confirmed live in the last 24 hours

Appian Corporation

McLean, Virginia

On-site

Posted April 15, 2026

Job Description

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.

At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with innovative technology and finding creative ways to stand above the noise. It means collaborating with global teams and amazing customer brands at the forefront of digital transformation.

In this role, you will support the execution of digital marketing campaigns, content initiatives, and social media programs that help amplify Appian’s brand and product messaging across global channels.

The Social Media & Content Marketing Intern will serve as a member of the Office of the CMO during Summer 2026, supporting the Global Organic Social Media Manager and the Communications team in executing strategic marketing initiatives and digital campaigns. This internship provides an opportunity to gain real-world experience in content creation, campaign execution, digital marketing strategy, and analytics while working in a collaborative and fast-paced environment.

This internship is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Interns in this program are expected to be in the office 5 days a week to fully experience our culture, learn directly from peers and mentors, and contribute to projects in a collaborative environment. Being in the office provides more opportunities to connect, learn, and celebrate with the exceptional people across Appian.

Applicants considered for Summer 2026 - Undergraduate Only

In this role at Appian, you will:

Content Creation & Digital Storytelling

Write and produce marketing content for social media, blogs, and digital campaigns
Support the creation of short-form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube
Help transform customer stories, product insights, and event highlights into engaging marketing content

Social Media Management

Monitor Appian’s social media channels and assist with community engagement
Identify opportunities to amplify customer, partner, and employee content
Research industry trends, hashtags, and conversations to inform social media strategy

Campaign Support

Support the execution of global digital marketing campaigns across social media and content channels
Assist with promotional content for Appian events, product announcements, and marketing initiatives
Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness
Ensure content aligns with Appian’s brand messaging and campaign goals

Content Optimization

Audit and update existing content to ensure alignment with the latest messaging and positioning
Support updates to nurture streams, campaign landing pages, and digital assets

Marketing Analytics & Insights

Track marketing metrics including impressions, engagement, video views, and audience growth
Collect and synthesize marketing data to produce reports and insights for marketing stakeholders
Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement