Growth Marketing Manager, Paid Social

About the Team:

Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.

The role:

As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance. You'll drive profitable growth across Meta, TikTok, Pinterest, and emerging platforms by blending hands-on campaign execution with strategic foresight. This is not a support role, it's a critical growth lever. You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business.

Responsibilities:

• Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, Pinterest, and Snapchat, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals
• Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization
• Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements
• Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
• Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling
• Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve
• Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact
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