Social Media Manager, ENC (Fixed contract until Jan 2027)

Please note: This is a fixed-term contract until January 31st 2027.  This role would require travel to Saudi Arabia for on-site work during the event (Summer) 

 

As a Social Media Manager, you will help shape the overall social media communications and content for the Esports Nations Cup, the world’s largest gaming and esports event held in Saudi Arabia. 

You will be in charge of implementing social media content plans and campaign initiatives related to our ENC brand, partners and Clubs, while also collaborating with the Esports World Cup Foundation and internal EFG teams.

This role is for you if: You have a passion for building cohesive channel strategies to foster communities and deliver value to fans.

Responsibilities: 

• Develop and support the social media strategy for Esports Nations Cup in the MENA region
• Drive the implementation of MENA-focused social media campaigns for Esports Nations Cup
• Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
• Own and monitor KPIs, and establish their use to drive successful content strategies 
• Work with the creative team to produce relevant creative and communication assets
• Communicate updates and reports efficiently for internal stakeholders.
• Work cross-functionally with global teams across multiple disciplines and departments, including Marketing, Creative, PR, Sales, and others, to articulate product and brand vision
• Brief departments, freelancers, and agencies with their scopes of work
• Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement

 

Requirements: 

• Bachelor’s degree with a discipline in Marketing, Communications, or a similar discipline, or equivalent experience in social media or content agency
• 4+ years relevant experience in social media or agency work
• Strong understanding of the esports market landscape
• Excellent English skills (written and spoken), Arabic language skills are a big plus. 
• Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
• In-depth knowledge of various social media platforms (e.g., X, Instagram, Facebook, TikTok, Discord)
• Experience working with essential digital tools (GDrive, Trello, Adobe Photoshop/Premiere Pro, etc.) and social media management/analytics tools (Sprinklr, Sprout Social, Brand24, etc.)
• Strong experience in Community or community-related fields, preferably in gaming. Track record of running social media campaigns (organic and paid)
• Experience managing freelance/remote teams and agencies 
• Experience working with other creative teams, content producers, media agencies, product management, content creators, and external stakeholders
• Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus