Marketing Lead, Festivals

Confirmed live in the last 24 hours

ESL FACEIT Group

Europe

On-site

Posted March 31, 2026

Job Description

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

Everything we do — from global esports tournaments and community-driven leagues to next-generation platforms and live events — is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring.

The Role

As a Marketing Lead, you will:

Create a per-festival marketing & channel strategy based on overall festival strategy and additional guidance from Business Leader, Executive Producer, and Director of Festivals;
Oversee and coordinate the channel management and marketing delivery of all channels included in a festival marketing plan, including but not limited to social media, websites, out-of-home, email marketing, and marketing collaborations with external organizations, institutions, game developers, brands and partners;
Create and manage project management tools for the delivery of festival marketing, including but not limited to the marketing calendar, social media calendar, media services request sheet;
Fulfill delivery through the management of marketing staff, contractors, and agencies, and budget allocated to staffing & execution;
Oversee & staff on-site media services including photography, videography, and archive management of assets.

Requirements

7+ years of marketing role experience within consumer entertainment events, gaming, and/or esports
Proven track record of successful campaigns directly tried to financial bottom line performance
Comfortable in analyzing data and trends across key metrics such as awareness, conversion, retention, and ROI
Experience with seven-figure budgets, using data to optimize campaigns and justify spend
Experience leading cross-functional teams across general marketing, performance marketing, content, PR & media production
Ability to work closely with partners, publishers, and internal sales teams to create marketing value. Experience activating brand partnerships in authentic ways

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

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