Group Manager, Acquisition Marketing, B2B

We’re prioritizing candidates based in the San Francisco Bay Area, but are also open to remote candidates on the West Coast or those located near our NYC hub.

Superhuman offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Superhuman

Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Coda’s collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com and about our values here.

The Opportunity

To achieve our ambitious growth goals, Superhuman is seeking a Group Manager, Acquisition Marketing (B2B) to lead and scale our B2B paid acquisition efforts across Commercial, Education, and Enterprise segments.

This is a highly strategic and hands-on leadership role responsible for building, executing, and optimizing our B2B lead generation and customer acquisition strategy. You’ll own the paid B2B motion end to end—setting the long-term vision, driving near-term performance, and continuously experimenting to unlock new sources of efficient growth.

You’ll partner closely with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, and Product to connect performance marketing to revenue outcomes. The ideal candidate brings deep B2B acquisition experience, a rigorous testing mindset, and the ability to translate data and insights into scalable growth strategies.

In this role, you will:

• Own execution and performance of B2B paid acquisition campaigns, from full-funnel strategy and audience-to-plan translation through hands-on, in-platform optimization.
• Translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, flighting/pacing, and KPI frameworks grounded in audience research, competitive insights, historical performance, and SaaS benchmarks.
• Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals, projecting reach, engagement, conversion, pipeline contribution, and ROI.
• Lead performance strategy and execution across Paid Social, Display, Video, Paid Search, 6sense, LinkedIn, and YouTube to drive B2B growth across desktop and mobile.
• Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, attribution, and insights across channels.
• Design and evolve a robust measurement and attribution framework that connects channel performance to Commercial, EDU, and Enterprise revenue, pipeline, CAC, and LTV.
• Establish a structured pipeline for experimentation and innovation across B2B marketing channels, leading the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings.
• Actively manage performance against targets, identifying efficiency and scale opportunities through structured reporting, attribution analysis, and continuous experimentation.
• Partner cross-functionally with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, Product, Engineering, and Creative to align targeting, placements, messaging, and creative sequencing across the buyer journey.
• Monitor and clearly communicate performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, incrementality, and revenue goals.
• Manage and mentor 1–2 channel specialists and contractors, providing coaching on channel strategy and career development while remaining deeply engaged in execution.

Qualifications

• 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition and full-funnel media strategy.
• Proven ability to translate multi