Social Media & Digital Marketing Manager

Job Title:                                             Social Media & Digital Marketing Manager

Title of Supervisor:                         Senior Director, Marketing & Advertising

Job Location:                                     Mooresville, NC

Company Website:                         www.greenworkstools.com

 

Company Summary:  

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com.

 

Position Summary:

This Social Media and Digital Marketing Manager is responsible for overseeing social media and omni-marketing campaigns, promotions, and projects. The position is responsible for driving the social-first strategy by planning and implementing omni-channel campaigns and promotions while managing overall marketing communications calendar including email marketing, social content development, posting, community management and organization. This position will coordinate and manage projects across a diverse portfolio of product platforms and customer segments. The ideal candidate will have a digital brand marketing mindset and be responsible for driving our brand story across our digital footprint with a focus on social media, influencer, and email marketing.

 

Essential Duties and Responsibilities:

Social Media and Influencer Marketing

• Develop, manage, and execute social media campaigns and promotions to drive winning social-first strategies. Provide KPI’s and recommendations.
• Responsible for content plan and calendar to support social media and influencer marketing to align with overall communications calendar.
• Oversee content development that clearly expresses and articulates brand value in a compelling and impactful way driving awareness and engagement.
• Create content as needed for campaigns and promotions.
• Post and manage social media community to align with marketing objectives working cross-functionally with internal and external stakeholders and resources.
• Manage social media channels including but not limited to Facebook, Instagram, LinkedIn, YouTube, TikTok.
• Research and report out on social trends and new channels / platforms.
• Work in internal and external stakeholders to develop social media guidelines/how to and activate social posting across sales channels.
• Align