Data Analytics & CRM Specialist | Cleveland Browns

THE CLEVELAND BROWNS AND LEGENDS GLOBAL

The Cleveland Browns and Legends have an expansive partnership to support all aspects of the New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales.  Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio.

THE ROLE

The CRM Specialist will work as a member of the Data & Analytics team to help drive data strategy and actionable insights throughout the project. This critical role will be focused on the implementation, automation, maintenance, and innovation of the Microsoft Dynamics CRM system as it relates to Ticketing, Corporate Partnerships, Business-to-Business sales and general reporting. Additionally, this role will aid in the creation of digital marketing campaigns, sales pipeline management, audience segmentation, A/B testing and reporting. 

ESSENTIAL DUTES AND RESPONSIBILITIES

• Act as the subject matter expert and first line of support for the business processes and day-to-day operation of the Dynamics CRM system
• Responsible for training sales & service staff in CRM to ensure records are being updated accurately and in a timely manner
• Evaluate and implement third-party applications within CRM, develop strategies around data enrichment, and ensure relevant customer insights, interests and behaviors are presented to ensure efficient sales and service activities
• Develop and implement data collection and standardization processes which optimize statistical efficiency and data quality
• Create and distribute presentable reports and dashboards in Dynamics, Tableau and/or PowerBI
• Integrate with marketing department in the execution of digital marketing/advertising campaigns
• Assist marketing to develop target audiences for sales and service communications (email, social, web, etc.) for all ticket sales and lead generation efforts
• Assist in developing innovative strategic plans promoting an analytical approach in effective sales campaigns while curating key insights for new campaigns
• Work in a cross-functional environment with various business groups and end users to identify, document, and communicate business processes
• Excellent communication, presentation, and story-telling skills among various audiences
• Collaborate with users across the organization to drive efficiency, effectiveness and data accuracy
• Work closely with management to prioritize business and information needs
• Locate and define new process improvement opportunities
• Ad hoc special projects as required or as necessary

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Educational background in business, analytics, or a related field: Bachelor’s degree in Mathematics, Economics, Computer Science, Statistics, Sports Management, or Business (preferred).
• Experience with data tools and platforms: Hands-on experience with CRM platforms, particularly Microsoft Dynamics, along with data analysis and visualization tools such as Tableau, Power BI, and/or Excel is preferred  
• A passion for working in a fast-paced, rapidly changing environment: Demonstrated success working with diverse teams across departments to achieve shared goals and drive integrated initiatives
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

EDUCATION AND/OR EXPERIENCE     

• 2+ years of demonstrated operational experience with a CRM platform, preferably Microsoft Dynamics
• Minimum two (2) years of experience in CRM campaign creation, workflow, and execution, preferably in the professional sports or collegiate athletics industry
• BS in Mathematics, Economics, Computer Science, Statistics, Sports Management or Business preferred 
• Experience working with reporting software (such as Tableau, Power BI, etc.) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc.)
• Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns

SKILLS AND ABILITIES

• Proficient in CRM systems, preferably Microsoft Dynamics
• Skilled in campaign creation, workflow design, and execution within CRM platforms
• Strong ability to analyze large datasets using statistical tools and software (Python, Excel, SAS, etc.)
• Experience generating insights and building reports using tools like Tableau or Power BI
• Understanding of data structures and ability to work with queries for reporting and segmentation

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site (Berea, OH)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. If this sounds like a winning formula for you, join us!

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.