Director, Commercial Strategy - The Orchard / Independent

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

At Sony Music’s direct-to-consumer (D2C) business unit, we are building the future of artist-to-fan commerce. The Director, Commercial Strategy – Orchard & Independent Labels leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster. Embedded day-to-day with The Orchard, this role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music D2C standards, tools, and operating models.

What you'll do:

• Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
• Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
• Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
• Ensure consistent application of Sony Music D2C tools, tech stack, and operational processes.
• Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.
• Partner with data and forecasting teams to optimize inventory, conversion, and margin.
• Act as the primary D2C commercial liaison between The Orchard and Sony Music D2C leadership.

Who you are:

• 7+ years of experience in D2C, e-commerce, or creator-led commerce environments.
• Strong understanding of independent artist ecosystems and scalable commercial models.
• Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
• Comfortable operating in matrixed organizations with embedded and central responsibilities.
• Highly organized, data-driven, and execution-focused.

What we give you:

• Opportunity to shape D2C growth for Sony Music’s global independent roster
• High-visibility role working closely with artists, managers, and label leadership
• Competitive compensation and comprehensive benefits package
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
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