Marketing Art Lead
Confirmed live in the last 24 hours
Zynga
Job Description
Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
Position Overview:
The vision for our Marketing Creative Team in Zynga’s ZS1 studio org is informed by close collaboration with cross-functional teams, aggressive pursuit of new and different ideas, rapid creative development, and efficient production. We develop creative executions across paid and owned channels that invite and encourage millions of players worldwide to take part in our games, as well as keep players engaged, informed, and rewarded for their active participation. Our creative and production processes prioritize achieving both performance objectives and executional excellence while we all endeavour to foster a collaborative culture that embraces and drives creative trends in the mobile marketing & acquisition space.
An Art Lead on Zynga’s Marketing Creative team will plan, lead, and drive the development of creative executions required to support the effective and efficient marketing of our games across User Acquisition, App Store Optimization, Social/Community, and Live Ops marketing efforts.
What You’ll Do:
- Work with Product Marketing to establish selling points for the game, generate and maintain the ad production cadence and schedule, and develop quarterly high-level creative plans.
- Lead a team of Video, Static, and 3D artists to satisfy the demands of an aggressive delivery cadence of ads and assets needed to support User Acquisition, App Store Optimization, Social/Community, and Live Ops marketing efforts.
- Collaborate with the Art Director to align on a process for constant brainstorming & ideation that becomes actionable briefs for creative executions.
- Maintain and oversee the Creative Production pipeline
- Adapt the ad creation process to best suit/support the Marketing Pod’s DNA
- lead the feedback process (internal and external) for business-as-usual creative development & production
- Ensure velocity in process, variety in execution, and volume per cadence
- Lead communication and transparency with stakeholders
- Contribute to the production pipeline/volume requirements with hands-on execution
- Foster and maintain a collaborative and reflexive relationship with artist and stakeholder teams
- Keep stakeholders informed of what the team is working on
- Keep up to date with what is going on IN the game - new assets, new content, new features, new levels, events, etc
- Participate in the ASO process by contributing creative and product expertise
- Game, Genre, and Competitive Landscape expertise
- Maintain and track a list of the top 20 competitors
- Research and study what themes, ads, and formats are performing within the genre and for our competitors
- Leverage AI tools to increase efficiency/automation in workflows and unlock imagination
What You Bring:
