Growth Marketing Manager, Paid Social

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs. Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

 

This is a Remote position. To be considered for this role candidates must reside and be authorized to work in the United States. 

 

About the Role:

We’re looking for an experienced Growth Marketing Manager, Paid Social to join our rapidly growing Paid Social team. This role is ideal for someone who is highly analytical, performance-driven, and passionate about scaling customer acquisition through thoughtful experimentation and data-driven campaign strategy. As a Growth Marketing Manager, Paid Social, you will own the strategy, execution, and optimization of paid social campaigns across multiple platforms, driving new customer acquisition and revenue growth. In this role, you will primarily support Newton Baby, a Resident-owned brand known for its innovative and safety-focused products for modern families. You’ll partner closely with cross-functional teams across Creative, Data, and Marketing to continuously test, learn, and scale what works. This is an exciting opportunity to make a meaningful impact within a fast-growing global eCommerce company, where strong operators who move quickly, think strategically, and focus on results can drive real business growth.

 

What You’ll Be Doing:

• Own the end-to-end management of Paid Social campaigns across platforms including Meta (Facebook and Instagram), from campaign ideation and setup through execution, reporting, and ongoing optimization.
• Manage campaign budgets and performance to achieve customer acquisition, sales, and revenue targets.
• Partner closely with Paid Social teammates as well as cross-functional partners across Creative, Marketing, Analytics, and Product to test, learn, and scale high-performing campaigns.
• Continuously identify opportunities to increase campaign scale and improve overall performance efficiency.
• Design and execute ongoing experimentation across key performance drivers, including audience targeting, budget allocation, creative testing, and landing page optimization.
• Independently manage campaign performance and optimization while maintaining strong communication with the broader marketing team.
• Monitor weekly campaign pacing and ensure performance remains aligned with business goals.
• Execute assigned initiatives and projects in a timely, organized, and results-oriented manner.
• Contribute positively to team culture by collaborating effectively, sharing insights, and supporting collective team success.

 

Skills & Qualifications:

• 4+ years of hands-on experience managing performance marketing campaigns, with deep expertise in Paid Social (Meta platforms including Facebook and Instagram preferred).
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, preferred.
• Experience working with Shopify, preferred.
• Proven experience driving profitable customer acquisition and revenue growth through paid social campaigns within an eCommerce or direct-to-consumer environment.
• Strong analytical mindset with the ability to interpret campaign data, identify insights, and optimize performance across multiple variables.
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