Senior Manager, Assets and Experience, Caucasus and Central Asia Region

EME (Eurasia Middle East) OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU (Operating Unit) elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.  

Focus, Scope, & Impact: 

Own and elevate assets and experiences, ensuring they deliver emotional connection, memorability, and commercial impact across live, retail, and experiential solutions. 

• Assets Strategy & Management: Define local assets strategy, aligned with category and connection priorities. Lead planning, negotiation, and execution of brand assets. Ensure assets are modular, scalable, and experience-ready. 

• Experiential Marketing Leadership: Lead experiential marketing strategy and capabilities. Elevate how brands show up in live experiences, events, and activations. Ensure experiences are distinctive, sharable, and conversion-oriented 

• Retail & Shopper Experiences: Own retail and shopper experience design, in partnership with commercial teams. Leverage retail experiences as media and data capture moments. 

• Innovation, Tech & Measurement: Integrate technology, data capture, and personalization into experiences. 
   
• Influencer, Talent & Partnerships Management: Define and lead influencer and talent strategy across key passion points (sports, music, entertainment, gaming, culture). Identify, onboard, and manage influencers, creators, and brand ambassadors. Lead negotiation, contracting, and performance management of talent and agencies.
   
• Sponsorships & Partnership Development: Identify and secure high-impact local sponsorships and partnership opportunities. Translate sponsorships into fully integrated activation platforms across content, retail, and experiences, with clear ROI and brand impact.

Experience & Critical Requirements  

• Significant project management experience (8 years+) and agency management  

• Great to have : experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning  

• Led complex projects and capabilities that leverage Digital/ Data/ AI as edges 

• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.  
• Proven experience in managing influencers, talent, and/or creator ecosystems, including negotiation and performance tracking
• Experience in developing and managing sponsorships or strategic partnerships (sports, entertainment, cultural platforms), including rights management and value extraction
• Strong understanding of culture, content, and consumer behavior, with ability to translate into impactful experiences and partnerships

Communication focus:  

• Strong analytical and problem-solving skills; influential skills with senior executives 

• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders  

• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts 

• Ability to navigate complex challenges & linkages and articulate into plans to drive results  

• Ability to inspire through the power of our marketing and brands 

Other Considerations: Roles location-bounded to the markets it represents.