Senior Director, Sports & Brand Partner Marketing

We’re looking for a senior, highly strategic leader to serve as Senior Director, Sports & Brand Partner Marketing, owning how Oura shows up with our most important partners across brand collaborations, collegiate and professional sports, and our growing ecosystem of product partners, including Oura360 offerings (e.g., Dexcom Stelo, Health Panels, and future add‑on services).

This highly visible role will own the end‑to‑end partnership and sports marketing portfolio — from target prioritization and deal shaping through activation, measurement, renewal, and expansion — and will serve as a Oura’s senior marketing counterpart to VP‑level leaders at partner organizations.

You will build and scale co‑marketing programs, maximize contractual assets, and ensure measurable brand and business impact across paid, owned, earned, experiential, and partner channels. You will also design and lead the intake, prioritization, and governance model for marketing requests from our Commercial organization, ensuring we focus on the right opportunities, route work to the right marketing teams, and protect both brand integrity and team bandwidth.

You will lead a growing team, collaborate closely with executive leadership, and work cross‑functionally across Marketing, Creative, Commercial, Product, Social, Lifecycle, Science/Clinical, and PR/Comms to drive growth through Oura’s partner and sports ecosystem. This is a remote role, but the candidate must be based in the United States.

What You Will Do

1. Strategy & Leadership

• Own the comprehensive sports and brand partner marketing strategy, aligned to company growth goals and long‑range plans, including target prioritization, partnership evaluation, and deal shaping in collaboration with executive stakeholders.
• Define tiered partner frameworks, value propositions, and go‑to‑market strategies, clarifying investment levels, benefits, and expectations for each tier.
• Build, lead, and develop a high‑performing Sports & Brand Partner Marketing team, fostering a collaborative, accountable culture with clear ownership, career paths, and development plans.
• Partner with senior leadership across Commercial, Marketing, and Product to prioritize initiatives, secure alignment, and influence roadmaps for partners, Oura360, and sports properties.
• Act as a strategic thought partner to the CMO, Chief Commercial Officer, and other executives on where and how sports and partnerships show up in our brand and growth strategy.

2. Sports Marketing

• Develop and lead sports‑led brand marketing initiatives and experiential activations that elevate Oura’s brand through partner collaborations, including major sponsorships, tentpole events, and fully integrated campaigns across paid, owned, earned, and experiential channels.
• Lead Oura’s sports marketing strategy, starting with our roles as the Official Wearable of Team USA and Team Finland, as well as a key sponsor of the New York Knicks, shaping the overarching creative platform and activation vision in partnership with Brand and Creative teams.
• Translate complex sports sponsorship and rights packages (IP, NIL, hospitality, research collaboration, media) into clear, prioritized activation roadmaps that balance brand elevation, performance, and operational reality.
• Partner closely with PR/Comms, Brand, Creative, and Science/Clinical to develop differentiated narratives and campaign concepts that reinforce Oura’s leadership in sleep, recovery, readiness, and long‑term wellbeing for elite athletes and everyday members alike.
• Concept, produce, and support immersive sports‑led experiences (e.g., Olympics activations, federation programs, hospitality experiences, athlete‑driven content) that create culturally resonant moments and measurable impact.