Corporate Strategy and Planning Lead

Asana’s Corporate Strategy team drives clarity and focus in Asana’s long-range growth strategy. As the Corporate Strategy and Planning Lead, you will identify and shape high-impact product bets, new GTM and monetization opportunities, and investment priorities that maximize differentiation, expansion, and value creation.

This is a high-visibility role where you will partner with stakeholders across Product, Finance, GTM, and G&A teams to translate vision into executable growth bets.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You'll Achieve:

• New Product Incubation (NPI) & Investment: Lead market analysis to support "big bets," shape M&A strategy, and develop rigorous investment evaluation frameworks to guide portfolio decisions.
• Commercial Strategy: Work with cross-functional teams to set our product portfolio up for success, including assessing and evaluating opportunities to refine our GTM motions
• Long-Range Planning: Drive H2/H3 (Horizon 2 and Horizon 3) planning efforts, identifying long-term opportunities to ensure sustainable growth.
• Strategic Threat & Opportunity Analysis: Evaluate existential threats and market opportunities through robust scenario analyses to inform executive decision-making.
• Strategic Partnerships: Identify and evaluate strategic partnership opportunities that align with Asana’s long-term vision.
• Operating Model and Org Design: Work with leadership to architect the organizational design and internal operating models required to execute against our corporate priorities
• Special Projects: Lead bespoke, non-BAU analyses for high-priority initiatives that sit outside traditional functional homes.
• Cross-Functional Alignment: Drive alignment across Product, Finance, and GTM teams to ensure strategic initiatives are resourced and executed effectively.

About you:

• 10+ years of experience in corporate, product, or GTM strategy, with a strong focus on driving portfolio investment decisions and new product incubation.
• Deep understanding of SaaS business models and GTM motions.
• Strong analytical and cross-functional skills, with the ability to bridge Product, Finance, and Go-to-Market teams to translate vision into executable growth bets.
• Proven track record of successfully leading complex strategic initiatives from conception to recommendation and execution.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and align diverse stakeholders at all levels.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Bachelor's degree in Business, Finance, Economics, or a related quantitative field. MBA is a plus.
• Prior strategy consulting experience is highly preferred.
• Experience in a B2B SaaS company, especially one with both PLG and SLG motions.
• Experience navigating complex M&A or strategic partnership evaluations.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're