Product Marketing Manager (Hybrid- Austin, TX)

Product Marketing Manager

Location: Austin, TX (Hybrid)

About Us

Togetherwork is a rapidly growing, $200+ million vertical-based software company providing solutions across 12 specific markets. Our mission is to empower communities, organizations, and businesses to thrive by delivering user-centric software that helps them run and grow. With over 700 employees and a new innovation center in the heart of Austin, we are expanding our team and, with proven executive leadership, are focused on delivering innovative solutions and delightful interactions for our 70,000+ customers.

About The Role

As the Product Marketing Manager for key vertical(s) software products, you will be the expert on your target market, positioning, competitive landscape and how to best position the product in the market. This role is responsible for defining the go-to-market (GTM) strategy, developing core product positioning and messaging, and driving the successful adoption and revenue growth for the software solution within your assigned vertical(s). You will serve as the essential link between the Product, Sales, and Marketing teams, ensuring our product story resonates with target-specific buyers and achieve product revenue targets.

What You'll Do

• Vertical Market Expertise: Become the authoritative source on your vertical, including its unique challenges, key features to highlight, competitive solutions, and buyer personas.
• Go-to-Market (GTM) Strategy: Develop and execute comprehensive GTM plans for new product launches, features, and major releases tailored for the vertical, including pricing,packaging, and launch success metrics.
• Messaging and Positioning: Create compelling, differentiated, and value-based messaging and positioning that clearly articulates the benefit of our software to buyers within thespecific vertical market.
• Content Development: Define and create content across the buyer's journey (e.g., case studies, demos, website content, and sales enablement.
• Work with Sales Enablement: Work closely with sales enablement team to provide complete suite of sales tools, including presentations, vertical-specific pitch decks, competitive intelligence, and product demos to equip the Sales and BDR teams.
• Demand Generation Support: Partner with the Growth Marketing team to ensure marketing activities and events are targeted, relevant, and effective at driving pipeline within the vertical.
• Performance Analysis: Track, analyze, and report on the GTM success metrics, competitive performance, and market penetration within the vertical to inform future product and marketing strategy.

What You'll Bring

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of progressive experience in Product Marketing, ideally within a B2B SaaS or enterprise software environment.
• Proven success in developing and executing go-to-market strategies that drive measurable business results.
• Exceptional written and verbal communication skills, with a proven ability to distill complex technical concepts into clear, concise, and compelling marketing narratives.
• Strong analytical and strategic thinking, with experience using data to inform decisions and drive alignment across cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience working cross functionally with Sales and Product teams.

---

Why This Role