Build the Future with Us — EquipmentShare is Hiring a Marketing Specialist, Retail Marketing

At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before. We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares.

We’re hiring a Marketing Specialist, Retail Marketing at our Corporate Headquarters in Columbia, MO, and we’re looking for someone who’s ready to grow with us, bring energy and drive to their work, and help us build the future of construction. 

The Marketing Specialist supports all retail marketing initiatives, including leading co-op program activities and reporting, developing marketing collateral and social media strategies for multiple accounts, updating website inventory and careers pages, and providing operational support such as ordering materials and maintaining retail systems and calendars.

Primary Responsibilities

• Co-Op Program Management:
  • Lead the creation of co-op activities and collateral, including design proposals, calendars, performance measurement, and reporting to OEMs.
  • Update co-op invoices in Sage, submit to billing with PO#, and manage communications with OEMs via Monday.com.
• Marketing Initiatives: 
  • Identify and address ongoing marketing needs for new and existing retail offerings.
  • Develop and enhance marketing collateral such as line cards, fliers, and signage.
  • Collect customer and sales feedback to continuously improve collateral and product positioning.
• Social Media Management:
  • Design and execute social media strategies for 7 dealership accounts.
  • Create and manage content for retail accounts.
  • Monitor performance and adjust strategies for optimal engagement.
• Website and Inventory Updates:
  • Update used inventory listings for Retail websites.
  • Maintain careers pages for Takeuchi and SANY.
• Operational Support:
  • Order RAM kits monthly and as needed.
  • Manage the ordering of line cards and other marketing materials on demand.
  • Maintain the retail events calendar 
  • Maintain  updates to Call Rail systems.
  • Help with SOP processes.

Why EquipmentShare?

Because we do things differently — and we think you’ll feel it from day one. We’re a people-first company powered by cutting-edge technology. That means our proprietary T3 platform doesn’t just run our business — it also makes your job easier, safer, and more connected. Whether you’re behind the wheel, under the hood, leading a branch, or closing deals — tech supports you, and you drive us forward.

We’re a team of problem-solvers, go-getters, and builders. And we’re looking for teammates who take pride in doing meaningful work and want to be part of building something special.

Perks & Benefits

• Competitive compensation
  
  
• Full medical, dental, and vision coverage for full-time employees
  
  
• Generous PTO + paid holidays
  
  
• 401(k) + company match
  
  
• Gym membership stipend + wellness programs (earn PTO and prizes!)
  
  
• Company events, food truck nights
  
  
• 16 hours of paid volunteer time per year — give back to the community you call home
  
  
• Career advancement, leadership training, and professional development opportunities

About You

You want to be part of a team that’s not just chan