Director, RGMx Insights & Capabilities LATAM OU

Job Description Summary:

At The Coca‑Cola Company, we are fueled by a shared purpose: to refresh the world and make a difference. As a global business operating across more than 200 markets, we are continuously evolving our portfolio, strengthening our brands, and creating meaningful experiences for consumers everywhere.

Our system is built on collaboration—with our bottling partners, customers, communities, and talented people who push us forward with curiosity, creativity, and a growth mindset.

This role will lead, design, scaling and develop of OBPPC (ocasion, brand, product, price, channel) across OU, supported by RGM capabilities (ie CPS), designing solutions on taking advantage of data & analytics.

The position will be responsible to lead OBPPC strategy (ocasion, brand, product, price, channel) design to win at key consumption occasions and orchestrate System to scale these strategies, across all LATAM Countries. This role is also expected to design and collaborate at the design of next generation capabilities and tools, including RGM specialized models' solutions to address shopper needs and trends, under 7Cs  of commercial ecosystem.

Lead System to unlock business growth and revenue opportunity in LATAM.

What You'll Do for Us

• This position will lead the design, scale and development of integrated OBPPC Strategies, to support topline revenue growth and margin expansion, though RGM perspective, in order to accelerate top and bottom line of system P&L.
• This role will lead design of OBPPC methodologies, based on Categories Strategic Framework, including RGM models and new global solutions to address opportunities to be developed.
• This position will co-lead discussion of new tool deployments execution and landing, with RGM Global.

COMMUNICATION FOCUS:

• Will co-lead System Capabilities to develop, scale and define OBPPC strategies, interfacing with multiple KO stakeholders.  from a broad range of OU areas such as Platform Services, Marketing Category, Human Insights, Strategy to local KO teams such as HUBs and Frontline MKT, as well as Commercial, Marketing and Bottlers.
• Will influence and work with OU’s Category Leads, Commercial HUB Leads, Bottler Leads (Commercial and Marketing mainly) International connection with other OU’s (Heads and Directors), Global Commercial leaders from C&CL.

Qualifications & Requirements

• 12+ years of experience in commercial areas, with mastery in Portfolio evolution strategies, OBPPC (ocasion, brand, product, price, channel) Definition, as well as proven experience in managing and leading complex cross-functional projects
• Strategic & systematic thinking (forward looking vision)
• Proven ability to work with high degree of autonomy.
• Data & analytica skills.
• Tool development and deployment experience. (Improve large scale tools)
• Ability of abstraction and influence others, incorporating new ways of work toward RGM future system.
• Effectively communication across multilever in the organization.
• Master: RGM Portfolio Management, Commercial Channel Strategy & Execution, Segmentation, Franchise Leadership, Business Planning & Project Management, Strategic and Analytical skills, agenda settlement and influencing skills.
• Nice to Have: Consumer Marketing, Marketing Channel Strategy, Trade Marketing.
• LOCATION FLEXIBLE ACROSS LATAM - NO MOBILITY SPONSORSHIP

What We'll Do for You

Expanded Scope: Own meaningful pieces of the category agenda across markets.
  
Leadership Development: Build strategic and enterprise leadership capabilities.
 
Iconic Brands: Help shape category growth across some of the world’s most loved brands.
 
Career Acceleration: Prepare for Director level leadership in a global organization.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 8, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.