Business Transformation Manager (Data & AI)

Confirmed live in the last 24 hours

VML (Wunderman Thompson)

London, England, United Kingdom

Hybrid

Posted April 17, 2026

Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

THIS IS THE CHALLENGE

We are looking for a Senior Manager with strong experience in data-led business transformation to play a key leadership role across client delivery, commercial activity and capability development, working closely with senior leadership.

You will actively contribute to account growth and proposition development, positioning Data & AI as strategic enablers of enterprise transformation and connecting data foundations to measurable business outcomes (i.e: personalisation at scale, commercial acceleration, intelligent automation...).

YOUR RESPONSABILITIES

Define enterprise data strategies aligned with business growth objectives.
Translate strategic ambition into phased, executable roadmaps (i.e. Semantic Layers, Unified Customer ID, NBAs and decisioning engines, advanced segmentation...).
Integrate Data & AI into broader transformation programmes (marketing transformation, CRM modernisation, digital reinvention, operating model redesign) with a clear business impact approach.
Define how AI (including GenAI and agentic systems) can be embedded into workflows, decisioning and activation.
Shape the Data & AI components of transformation roadmaps, proposals, and executive value cases.
Collaborate with Marketing, CX, Commerce and Technology leaders to deliver integrated propositions.
Mentor and develop Data & AI consultants and managers, helping to evolve our methodologies and ways of working.
Stay current on AI, GenAI and advanced analytics trends, translating innovation into practical, enterprise-ready use cases.

THE IDEAL PERSON WILL BE..

A senior consulting leader with deep data expertise, strong business acumen, and the ability to operate confidently across strategy, data, and transformation delivery. You combine executive credibility, technical fluency, and a commercial impact orientation.

You likely bring:

8–12+ years of experience in data strategy, analytics transformation or technology consulting within complex enterprise environments.
Proven experience leading data-led transformation programmes, not just isolated use cases.
Strong exposure to enterprise data platforms and ecosystems (e.g., Azure, AWS, GCP, Snowflake, Databricks, Salesforce Data Cloud or equivalent).
Experience integrating data platforms in the marketing and CRM ecosystems (CDP, automation platforms, analytics and activation tools).
Demonstrated experience embedding Data & AI into broader transformation initiatives (digital, CRM, operating model, customer experience).

NEXT STEPS

If you’ve made it this far, it m

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