Paid Social Strategist
Confirmed live in the last 24 hours
Zocdoc
Job Description
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc’s most important asset is our people. As a Paid Social Strategist you will join our growth marketing team and report to the Acquisition Marketing Manager. We’re looking for a strategic and data-driven paid social expert to help scale the channel to become one of our largest revenue drivers. You’ll be owning the execution and optimization of Meta campaigns, collaborating with creative agencies, and be responsible for helping to expand into new platforms (e.g. Tiktok).
You’ll enjoy this role if you are…
- Seeking the challenge of building and scaling a paid social program
- Motivated by a deep-rooted desire to succeed and drive results
- Self-motivated and proactive in seeking guidance and support when necessary
- Organized, efficient and detail-oriented
- Highly skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
Your day to day is…
- Overseeing the performance of our paid social campaigns
- Managing daily optimizations to ensure we remain on track against channel goals and budget
- Supporting the development and implementation of strategies to continue facilitating growth
- Collaborating with Acquisition Marketing Manager to develop test roadmaps and build out new paid social channels
- Assisting with channel-level reporting and analysis
- Tracking KPIs, distill insights from campaign data, and provide regular performance updates to the team
- Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity
- Developing and executing our creative strategy
- Assisting Acquisition Marketing Manager with managing and briefing our creative partners
- Pitching new paid social concepts based on current trends and performance insights
- Communicating channel results and priorities across the organization
- Effectively conveying results and insights to the broader Acquisition team
- Maintaining strong working relationships with cross-functional partners
You’ll be successful in this role if you have…
- 3+ years of experience owning and optimizing paid social campaigns
- Deep knowledge of paid social platforms, best practices and trends
- Proven track record planning, testing and iterating on creative strategies
- An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
- Comfortable working with Looker or other BI tools
- Strong communication and interpersonal skills
- Experience with CRO and lan
