Senior Director, Head of Communications APAC

About the Role

We are seeking a forward-thinking Senior Director of Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.

This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.

You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

 

• Traditional PR KPIs:
  • # of articles
  • Media reach
  • Tier 1 coverage

• Future-facing KPIs:
  • Quality and impact of reach and coverage
  • Cultural conversation penetration and narrative adoption
  • Creator-led amplification and engagement
  • Share of voice within priority platforms and ecosystems
  • Depth of subculture and community ownership