Manager, Cx Lifecycle Marketing, Strategic Bets

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.

Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.

About the Role

As the Manager of Customer Lifecycle Marketing for Strategic Bets, you will lead a team responsible for supporting DoorDash’s most important emerging initiatives, including new products, new modes, and high-priority company bets. These initiatives vary in scope and maturity, but typically fall into two categories:

• 0→1 and Emerging Bets: early-stage products that require rapid testing and iteration to establish product-market fit and scalable growth
• High-Priority, Fast-Turn Initiatives: urgent or high-visibility campaigns, including executive priorities and time-sensitive opportunities that require quick, high-quality execution

You will define how CRM supports emerging areas of the business, translating ambiguous inputs into clear strategies and plans. You will build playbooks to standardize how we bring new bets to market. You will lead a team of lifecycle marketers responsible for the above campaign types, ensuring high-quality delivery across channels.

You will partner closely with business leads and cross-functional stakeholders to align on priorities, set clear expectations, and focus efforts on the highest-impact opportunities. Success in this role requires operating with urgency, making thoughtful trade-offs, and building scalable frameworks that enable both speed and long-term growth.

This role is ideal for someone who thrives in ambiguity, likes building 0 → 1, excels at setting direction, and can balance long-term strategy with bias for action through their team.

You’re excited about this opportunity because you will…

• Own lifecycle strategy for Strategic Bets: Define how CRM supports new and emerging business lines, from early testing through scale
• Build for scale: Identify repeatable strategies and help transition successful bets into long-term lifecycle ownership
• Lead and develop a team of lifecycle marketers: Manage and coach hybrid operators responsible for end-to-end campaign execution. Establish processes that enable speed, quality, and accountability
• Drive prioritization and resource allocation: Evaluate incoming requests and determine what work is supported based on business impact, readiness, and capacity
• Shape high-impact, fast-moving initiatives: Partner with business leaders to translate ambiguous problems into clear lifecycle strategies
• Establish frameworks for testing and learning: Ensure strong experimentation design, measurement, and knowledge sharing across bets
• Partner cross-functionally at a senior level: Collaborate with Product, Analytics, Marketing, and Operations leaders to align on goals and execution

We’re excited about you because you have…

• You have 6–8+ years of experience in lifecycle, CRM, or retention marketing
• You have experience managing and developing high-performing teams
• You are highly strategic and able to define direction in ambiguous, fast-changing environments
• You have strong judgment and c