Content Strategy Manager
Confirmed live in the last 24 hours
DHI Group
Job Description
This Is the Place to Be:
Connecting Futures Now! DHI Group, Inc. is the parent company of career marketplaces, Dice and ClearanceJobs. We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us.
You Belong Here:
Join a mission-driven company that prioritizes you. We are a supportive team that embodies our “One Team” value as we work together and win together. Voted as a certified Great Place to Work®, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work – 35% higher than the average U.S. company. DHI’s culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!
General Purpose
About the Role:
The Content & Creative Strategy Manager is responsible for leading content strategy and creative development across Dice's B2B and B2C audiences. This role owns the planning, creation, and optimization of content across employer-facing and tech professional-facing channels, while partnering with Dice's creative resource to develop compelling creative that supports demand generation campaign initiatives.
The manager brings both strategic thinking and creative instinct to the role, ensuring content and creative work together to engage audiences, support pipeline goals, and advance Dice's brand. Reporting to the Director, Marketing B2B and B2C Demand Generation, this role works cross-functionally with Demand Generation, Brand, Product Marketing, and external partners to ensure content and creative output is aligned to business priorities and resonant with the audiences we serve.
Essential Duties and Responsibilities
Content Strategy & Creation — B2B and B2C
- Lead the development and execution of content strategy across Dice's B2B (employer, recruiter, staffing) and B2C (tech professional) audiences, ensuring content is mapped to audience segments and stages of the buyer and user journey.
- Produce and manage content across formats including research reports, eBooks, blog content, webinar materials, email campaigns, and campaign copy.
- Oversee the Dice Career Advice blog, managing a roster of freelance writers from pitch through publication, maintaining editorial quality, publishing cadence, and distribution to email and social channels.
- Partner with the research and insights team to translate data and findings into compelling, audience-ready content assets.
- Collaborate with the SEO team to ensure content is optimized for organic discovery and aligned with search best practices.
Creative Development
- Partner with Dice's creative resource to develop and produce creative assets supporting demand generation campaign initiatives across B2B and B2C channels.
- Contribute to creative concepting and briefing, ensuring campaign creative is grounded in content strategy and aligned to audience messaging.
- Serve as a connector between content, creative, and campaign execution, ensuring messaging and creative work together from brief to launch.
Brand Collaboration
- Act as a steward of Dice&
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