Associate Manager, B2B Performance Marketing, US Marketplace

About the Team

• B2B Growth Marketing supports Merchant Acquisition ("Mx"), Commerce Platform, DoorDash for Work (“DDfW”), and various New Vertical categories (“NV”), with paid media being a key driving force to the business’ growing successes.
• We are a small, but mighty team that is truly building the plane together as we fly it.
• Our diverse team of marketers are highly-driven, performance-focused, super collaborative, and value having fun together just as much as our campaign results.

About the Role

• DoorDash’s B2B Growth Marketing team is seeking a data-driven Performance Marketer who will be responsible for driving growth across paid and owned channels for our Restaurant suite of products in the US and Canada. 
• This role is tasked with the monumental responsibility of attracting and educating new SMB Merchants about the benefits of the DoorDash product suite to help them grow their business through third-party delivery.
• As a seasoned paid media expert, this person will be hands-on in the execution of paid media buys, deliver against aggressive business goals, manage investment efficiency, and maintain a “startup” mentality to be a top-tier cross-functional partner.. 
• Both analytical and imaginative, the ideal candidate must be able to understand performance data and derive actionable insights that will help optimize paid media strategies. We are looking for a self-starter who thrives in fast-paced environments and can roll up their sleeves to build and actually launch campaigns from various platforms (emphasis on Facebook, Instagram, and Paid Search).

You’re excited about this opportunity because you will…

• Manage a small team of paid media specialists, setting clear priorities and ensuring operational excellence to increase lead generation and optimize ROAS.
• Own the bottom line on all performance marketing programs as they are hyper-growth channels for the respective products.
• Lead measurement and tooling initiatives and partner with the Media Ops team to build a best-in-class operation.
• Drive high visibility for the team's impact by crafting effective executive communication and own cross-functional relationships. 
• Develop and implement testing strategies to improve KPIs, including identifying and testing new channels, creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.

We’re excited about you because…

• You have 5+ years of direct, hands-on experience managing paid media (search, display, social), either at an agency or in-house, and 2+ years managing a small team. 
• You have a deep familiarity with all digital marketing metrics including MQL, CW, CPL, CPA, CPC, CPM, LTV, ROAS and Payback
• Demonstrate outstanding analytical and problem-solving skills with an impeccable eye for detail, with intermediate experience with SQL.
• You are relentlessly resourceful. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you have the drive to power through it.
• You are a storyteller at heart that can create a compelling narrative from performance data. 

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