Engagement Lifecycle Manager

 

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

 

 

 

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

 

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

 

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

 

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

 

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Team or Role

We’re looking for an Engagement Lifecycle Manager to own the operations and strategy for Tinder’s user-facing notification program. You will be working closely with other product teams to ensure their features are highlighted and communicated through our engagement channels (email, push notification, SMS, in-app) to help increase visibility and adoption. This position also plays a strategic role in ensuring that we support Tinder members throughout the various phases of their lifecycle while on Tinder. Being able to quickly AB test and iterate on campaigns as well as communicate those results and next steps to other teams are important skills needed to flourish with the engagement team.

You’ll be joining the Engagement team, which owns all user-facing notifications at Tinder. Our mission is to deliver the right message to the right user at the right time- driving real dating outcomes. We support a homegrown CRM platform, own lifecycle notification development, and oversee operations to send billions of notifications globally each quarter. Through advanced targeting and bold experimentation, we drive feature adoption, retention, and meaningful engagement. We move fast, learn constantly, and scale with purpose.

Where you’ll work:

This is a hybrid role and requires in-office collaboration three times per week from our Los Angeles office.